About Us | Inbound 281 | Growth Marketing Agency

Inbound 281 becomes a HubSpot Certified Trainer, one of only 150 HubSpot trainer agencies across the globe. Inbound 281 begins offering the full suite of HubSpot offerings – marketing, sales and service – to help marketing and sales VPs focus on the full customer lifecycle.

Inbound 281 becomes a HubSpot Gold Partner agency, cementing our role as Detroit's leading inbound marketing agency.We are also awarded the Detroit HubSpot User’s Group in the summer of 2018. Finally, in December, we move to a new location at 2155 Butterfield Drive, Troy, MI.

Inbound 281's status as Southeast Michigan's inbound marketing leader is further affirmed when we are recognized as a HubSpot Silver Partner agency, better positioning us to help growing companies grow using the HubSpot growth stack of marketing, sales and service solutions.

To reflect our commitment to inbound marketing, we rebrand ourselves as Inbound 281 and focus on helping clients grow with inbound marketing. We continue to provide website building, email marketing, advertising and marketing automation strategy and tactical support services.

We become a HubSpot Certified Agency. HubSpot is the world’s foremost inbound marketing platform, leading the way in permission-based marketing automation to fuel business growth in a single platform, with CRM, email, website building, landing pages, workflows and more.

Addressing the need for more engaged communication, we begin using the marketing automation platform Pageflex and shift toward more personalized, one-to-one marketing campaigns, while also providing traditional marketing, microsites, direct mail, email and graphic design.

We begin using Silver Pop IBM, one of the world's first marketing automation platforms to help clients create and manage multichannel digital marketing campaigns. Our traditional marketing services remain a robust part of our portfolio and include graphic design and print.

In response to changing market trends and the emergence of digital marketing, we started using Market Bright to help primarly advertising clients with email and digital marketing efforts. These new services supplement our growing suite of traditional marketing services.

INBOUND 281 AGENCY POSITIONING STATEMENT

In Inbound 281, we accelerate marketing and website optimization for B2B marketers by challenging the status quo to get better results. We believe that improving your customer experience is essential to meeting your business goals.

INBOUND 281 CULTURE CODE

At Inbound 281, our culture is guided by what we call the 2-8-1 Rule. It’s the foundation for our entire business.

2 defines the two discovery elements we think are crucial to all client engagements:

Identify the Customer's Success Factors
Identify the Customer’s Goals

8 represents the attributes we seek from each Inbound 281 employee. These attributes are:

Deliver an amazing customer experience
Be remarkable in your work and get it done
Show others what's possible
Question things to deliver better results
Be driven to educate yourself and those around you
Be authentic & helpful to others
Turn metrics into smart goals
Challenge the status quo

1 represents the singular focus we have on the number one most important thing for our customers: delivering results.

INBOUND MARKETING

Grow your business and your profits with inbound marketing, the most-proven method for attracting prospects and turning them into loyal customers.

SALES ENABLEMENT

We help companies reach buyers and decision makers by providing a 360-degree view of all sales and marketing engagement activities.

WEBSITE DESIGN

Enhance your website’s presence with search engine optimization that generates more traffic and results in more customers and increased sales.

SERVICE SOLUTIONS

Create extraordinary customer experiences with service and support options that turn customers into promoters and brand advocates.

Full-Funnel, Inbound-Integrated Campaign Services

Inbound 281 helps build marketing game plans that are laser focused on customer priorities and goals. Our full-funnel inbound marketing campaigns engage prospects in all phases of the buyer’s process — awareness, consideration, decision and purchase.

Our strategies build awareness for your brand at the top of the funnel, convert leads to prospects in the middle of the funnel, then hand them off to sales to close the deal. Our approach increases customer engagement, loyalty and long-term satisfaction.