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Grow With HubSpot's Gold Digital Marketing Agency

Get more deals, customers & revenue

WE’VE GOT MARKETING HISTORY

Get to know us a little bit better.

As a Growth Marketing Agency, we help businesses grow. We're a perfect fit for businesses that are serious about growth but are often frustrated with the time, money and effort they have spent on their website and other marketing tactics that aren't producing the traffic, leads and revenue they had hoped for. Sound like you?

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2019
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Inbound 281 becomes a HubSpot Certified Trainer, one of only 150 HubSpot trainer agencies across the globe. Inbound 281 begins offering the full suite of HubSpot offerings – marketing, sales and service – to help marketing and sales VPs focus on the full customer lifecycle.

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Inbound 281 becomes a HubSpot Gold Partner agency, cementing our role as Detroit's leading inbound marketing agency.We are also awarded the Detroit HubSpot User’s Group in the summer of 2018. Finally, in December, we move to a new location at 2155 Butterfield Drive, Troy, MI.

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Inbound 281's status as Southeast Michigan's inbound marketing leader is further affirmed when we are recognized as a HubSpot Silver Partner agency, better positioning us to help growing companies grow using the HubSpot growth stack of marketing, sales and service solutions.

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To reflect our commitment to inbound marketing, we rebrand ourselves as Inbound 281 and focus on helping clients grow with inbound marketing. We continue to provide website building, email marketing, advertising and marketing automation strategy and tactical support services.

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We become a HubSpot Certified Agency. HubSpot is the world’s foremost inbound marketing platform, leading the way in permission-based marketing automation to fuel business growth in a single platform, with CRM, email, website building, landing pages, workflows and more.

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Addressing the need for more engaged communication, we begin using the marketing automation platform Pageflex and shift toward more personalized, one-to-one marketing campaigns, while also providing traditional marketing, microsites, direct mail, email and graphic design.

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We begin using Silver Pop IBM, one of the world's first marketing automation platforms to help clients create and manage multichannel digital marketing campaigns. Our traditional marketing services remain a robust part of our portfolio and include graphic design and print.

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In response to changing market trends and the emergence of digital marketing, we starting using Market Bright to help primarly advertising clients with email and digital marketing efforts. These new services supplement our growing suite of traditional marketing services.


INBOUND 281 AGENCY POSITIONING STATEMENT

In Inbound 281, we accelerate marketing and website optimization for B2B marketers by challenging the status quo to get better results. We believe that improving your customer experience is essential to meeting your business goals. 

 

INBOUND 281 CULTURE CODE

At Inbound 281, our culture is guided by what we call the 2-8-1 Rule. It’s the foundation for our entire business.

  • 2 defines the two discovery elements we think are crucial to all client engagements:
    • Identify the Customer's Success Factors
    • Identify the Customer’s Goals
  • 8 represents the attributes we seek from each Inbound 281 employee. These attributes are:
    • Deliver an amazing customer experience 
    • Be remarkable in your work and get it done
    • Show others what's possible
    • Question things to deliver better results
    • Be driven to educate yourself and those around you
    • Be authentic & helpful to others
    • Turn metrics into smart goals
    • Challenge the status quo
  • 1 represents the singular focus we have on the number one most important thing for our customers: delivering results.

INBOUND 281 SOLUTIONS

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PROFESSIONAL EVENTS

Monthly professional development workshops covering the latest marketing trends and topics that provide actionable insights for Detroit area sales and marketing professionals.

REGISTER FOR EVENTS

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DIGITAL MARKETING

Strategy and execution across all branches of digital marketing and inbound marketing. Planning, writing, design, programming for websites, email, social media and more.

LEARN MORE

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SALES AND MARKETING

We have a well-stocked library of resources sales and marketing professionals need to succeed -- eguides, worksheets, templates and more, all designed to help you grow.

EXPLORE OUR RESOURCES

OUR DIGITAL MARKETING EXPERTISE

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INBOUND MARKETING

Grow your business and your profits with inbound marketing, the most-proven method for attracting prospects and turning them into loyal customers.

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SALES ENABLEMENT

We help companies reach buyers and decision makers by providing a 360-degree view of all sales and marketing engagement activities.

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WEBSITE DESIGN

Enhance your website’s presence with search engine optimization that generates more traffic and results in more customers and increased sales.

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SERVICE SOLUTIONS

Create extraordinary customer experiences with service and support options that turn customers into promoters and brand advocates.

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The world is becoming more inbound, are you?

Full-Funnel, Inbound-Integrated Campaign Services

Inbound 281 helps build marketing game plans that are laser focused on customer priorities and goals. Our full-funnel inbound marketing campaigns engage prospects in all phases of the buyer’s process — awareness, consideration, decision and purchase.

Our strategies build awareness for your brand at the top of the funnel, convert leads to prospects in the middle of the funnel, then hand them off to sales to close the deal. Our approach increases customer engagement, loyalty and long-term satisfaction.

LEARN ABOUT OUR PROCESS

Marketers Priorities According to HubSpot State of Inbound Report 2018

Convert contacts/leads to customers

69

Grow traffic to website

54

Increase revenue from existing customers

44

Prove the ROI of our marketing activities

44

The Inbound 281 Marketing Technology Stack

The tools we use to plan, execute and measure digital marketing campaigns.

SEMRUSH

Keyword research and tracking. Trusted by internet marketers all over the world.

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AMAZON WEB SERVICES

A secure cloud services platform offering computing power, database storage and other functionality to help businesses scale and grow.

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GOOGLE ANALYTICS

A web analytics service that provides statistics and analytical tools for website search engine optimization (SEO) and marketing purposes.

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WORDPRESS

An open-source content management system (CMS) based on PHP and MySQL. The most popular website management tool in the world.

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MEAN STACK

JavaScript based technologies used to develop web applications.

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HUBSPOT CMS

Combines website creation, management, and optimization with the power of a CRM to customize the entire customer journey.

Inbound 281 Marketing Clients

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MEET THE INBOUND 281 MARKETING TEAM

Metro Detroit’s most-skilled collection of inbound marketing talent.

MEET OUR TEAM