Defined Goals With Measurable KPIs
MEET THE INBOUND 281
DIGITAL MARKETING TEAM
We support marketing and sales professionals who are serious about growth but are often frustrated that after all the time, money, and effort on their website and other marketing tactics, they're not getting the expected results.
TALK WITH AN ADVISOR

Meet Our Digital Marketing Experts
Our team is focused on inbound marketing, with the goal of helping clients attract, engage and delight customers. We achieve this by merging our digital marketing skills with the inbound marketing methodology. Our team includes a varied blend of technical and creative specialists – sales strategists, marketing planners, inbound technologists, web programmers and web developers, graphic designers, writers, bloggers, social media specialists, content developers, and more.
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Mark Parent
President & CEO
Mark is a visionary strategist and marketing consultant with in-depth experience in all aspects of marketing and sales integration. His comprehensive business assessments and hand-crafted strategies have helped our clients to succeed again and again.

Susan Parent
CFO
Sue is an adaptive leader with extensive experience in finance, team management, and customer service. Her ability to harness data and analytics helps the team to consistently optimize business operations and strategy.

Duane Kowalski
COO
Duane is a skilled technologist known for precision of detail, problem solving and team management. Our clients appreciate his unparalleled dedication to fulfilling their needs, from the larger picture to all the smaller details.
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Alexis Jahlas
Digital Marketing Manager
Alexis drives the digital marketing strategy, ensuring our clients connect with their audiences through innovative and data-driven campaigns. With expertise in various tactics, she implements digital strategies across multi-channel campaigns that drive engagement, generate leads, and maximize ROI.

David Lash
Digital Marketing Specialist
David thrives at helping companies refine and amplify their unique marketing voice. With a relentless drive to expand his expertise in digital marketing, he stays at the forefront of industry trends and techniques, ensuring our clients consistently benefit from the most innovative and effective strategies.

Greg Quinn
Marketing Videographer
Greg brings stories to life through the lens, blending creative vision with marketing strategy to craft videos that connect, convert, and captivate. Whether behind the camera or in the editing suite, he thrives on creating polished narratives that drive results, support the strategy, and speak to the target audience.

Paul Parent
Marketing Videographer
Paul captures stories through video, photography, and experimental AI, blending creativity with innovation to craft videos that engage and inspire. His passion lies in integrating customers into the narrative, creating authentic, personal connections that resonate, elevate brands, and leave a lasting impact.

Jim Russell
Creative Director & Designer
Jim is a refined craftsman with a seasoned eye for design and copy. His detailed understanding and execution of our customers' unique brand development needs make him an invaluable member of the team. Need something designed to match your vision? Jim's your guy to get the job done right.

Stephen Michael
Inbound Sales Specialist
Stephen helps businesses grow by optimizing their inbound marketing strategies. Our agency works with clients who are serious about growth but frustrated with the time, money, and effort spent on their website and other marketing tactics that aren't producing the traffic, leads, and revenue they hope for.
Duane Kowalski
COO
Duane is the Chief Operating Officer at Inbound 281, where he turns strategy into scalable systems that deliver measurable results. A skilled technologist by training, he pairs precision and problem-solving with steady team leadership—building processes that keep projects on time, budgets on track, and client goals front and center. Duane oversees day-to-day operations, resource planning, and cross-functional collaboration across creative, media, and technology, ensuring consistent quality from the big picture down to the smallest details.
Clients value his calm, detail-driven approach and his commitment to clear communication, continuous improvement, and transparent reporting. Within the organization, he mentors leaders, streamlines workflows, and champions data-informed decisions that enable teams to move faster without compromising quality. He believes great marketing is equal parts strategy, craftsmanship, and relentless iteration—and he works to operationalize that belief every day.
When he’s off the clock, Duane recharges close to home—tending the garden, raising chickens, off-roading on forest trails, catching a football game, celebrating Halloween in style, and getting outdoors with his family whenever possible. That love of nature, hands-on care, and time with family shows up in his work, too—cultivating teams and client relationships that grow season after season.
EXPERIENCE YOUR AGENCY SHOULD BRING TO THE TABLE
- Design professionals with 50+ years combined experience across all facets of marketing, websites, sales and customer service.
- HubSpot Gold Solutions Partner to assure you are getting the most qualified inbound marketing company to help you reach your goals.
- Certified HubSpot Trainers one about 175 agencies worldwide. We provide the expertise and training to help you succeed.
- Inbound 281 consultants for the Michigan Manufacturing Technology Center delivering growth marketing, websites, sales and services.
- We can supplement your existing team to provide you with the needed skillsets and core competencies to round out your team.
- No marketing department? No problem. Our team can implement & execute a proven process to follow. Hire when you are ready.
- Cutting costs of marketing and sales by standardizing and leaning out repetitive tasks with more effective automation tools.
- Enhance your brand's appearance with our identity packages, website design, and marketing and sales materials.
Our Proven Three Step Process
Three Steps to Marketing, Sales, Service, and Website Success
Talk With an Advisor
Talk With an Advisor
Meet with an advisor for an executive briefing to review and uncover growth opportunities.

Create a Plan
Create a Plan
Get the perfect plan designed to help you win and meet your personal & business growth goals.

Start Getting Results
Start Getting Results
Execute your game plan and prove your value with a monthly score card with KPIs.

Inbound 281 is Certified
Focused on Your Results

HubSpot Gold Solutions Partner
You can be assured when working with Inbound 281, a HubSpot Gold Solutions Partner, that you are getting the most qualified Inbound Marketing Company to help you reach your goals.

HubSpot Certified Trainers
Inbound 281 is one of 150 HubSpot Certified Trainers (HCT) in the world. HCTs are part of a premier group of HubSpot experts who go above and beyond.

Michigan Manufacturing Technology Center (MMTC) Consultants
Inbound 281 consultants for the MMTC assisting Michigan’s small and medium-sized businesses with growth marketing, sales and services to compete and grow.
HOW MUCH DOES
INBOUND MARKETING COST?
Inbound 281 has Inbound website plans to fit most budgets. Start with a slow approach to building an entry level website that gets noticed or hit the ground running with our Pro and Enterprise options to drive growth and aggressive campaign results.


Quick Wins That Deliver Immediate Results

Builders That Set The Foundation To Succeed

Drivers That Support Your Business Growth