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Digital Marketing Team

Learn About our Metro Detroit Digital Marketing Team.

A Team with Deep Digital Marketing Skills

The team at Inbound 281 is steeped in digital marketing. Our particular focus is on inbound marketing, with the goal of helping clients attract, engage and delight customers.  We achieve this by merging the skills of digital marketing with the inbound marketing methodology. Our team includes a varied blend of technical and creative specialists – sales strategists, marketing planners, inbound technologists, web programmers and web developers, graphic designers, writers, bloggers, social media specialists, content developers and more.

Mark Parent
President & CEO
Mark is a visionary strategist and marketing consultant with in-depth experience in all aspects of marketing and sales integration. His comprehensive business assessments and hand-crafted strategies have helped our clients to succeed again and again.
Duane Kowalski
COO
Duane is a skilled technologist known for precision of detail, problem solving and team management. Our clients appreciate his unparalleled dedication to fulfilling their needs, from the larger picture to all the smaller details.
Jim Russell
Creative Director
Jim is a refined craftsman with a seasoned eye for design and copy. His detailed understanding and execution of our customers' unique brand development needs make him an invaluable member of the team.
Hyndavi Mandava
Software Developer
Hyndavi builds from the ground up. As our all-star backend developer, she creates whatever type of application a client needs, and she never shies away from a challenge. She does shy away from cats, though. Cats are scary.
Susan Parent
CFO
Sue is an adaptive leader with extensive experience in finance, team management, and customer service. Her ability to harness data and analytics helps the team to consistently optimize business operations and strategy.
Jerry Fraeyman
Content Marketing Manager
Jerry is our resident content wizard. He can write anything — and we're not just saying that because he wrote these bios. From email, to blogs, to website copy, and more, he crafts captivating messages that also perfectly emulate the client's brand voice.
Matt Wagner
Senior Developer
Matt is a tenacious problem solver with expertise in custom CMS websites and database integration. He can program anything. As a team, we've yet to find something that he can't program. Trust us, we've tried.
Shannon Wanna
PPC Specialist
Shannon has enjoyed working in digital marketing for over ten years.  She has extensive experience directly managing paid search, social media, and display advertising campaigns.  Her experience goes beyond campaign management as she is an analyst as well. She is both Google Ads and Google Analytics certified and a Google Partner.  
 

The Inbound 281 Marketing Technology Stack

The tools we use to plan, execute and measure digital marketing campaigns.

SEMRUSH

Keyword research and tracking. Trusted by internet marketers all over the world.

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AMAZON WEB SERVICES

A secure cloud services platform offering computing power, database storage and other functionality to help businesses scale and grow.

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GOOGLE ANALYTICS

A web analytics service that provides statistics and analytical tools for website search engine optimization (SEO) and marketing purposes.

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WORDPRESS

An open-source content management system (CMS) based on PHP and MySQL. The most popular website management tool in the world.

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MEAN STACK

JavaScript based technologies used to develop web applications.

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HUBSPOT CMS

Combines website creation, management, and optimization with the power of a CRM to customize the entire customer journey.

INBOUND 281 SOLUTIONS

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PROFESSIONAL EVENTS

Monthly professional development workshops covering the latest marketing trends and topics that provide actionable insights for Detroit area sales and marketing professionals.

REGISTER FOR EVENTS

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DIGITAL MARKETING

Strategy and execution across all branches of digital marketing and inbound marketing. Planning, writing, design, programming for websites, email, social media and more.

LEARN MORE

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SALES AND MARKETING

We have a well-stocked library of resources sales and marketing professionals need to succeed -- eguides, worksheets, templates and more, all designed to help you grow.

EXPLORE OUR RESOURCES

Join Our Team!

Become part of Metro Detroit's leading digital marketing agency.

JOIN OUR TEAM