Digital Marketing Resources | Best of HubSpot

In online marketing, a landing page, sometimes known as a "lead capture page" or a "lander", or a "destination page", is a single web page that appears in response to a landing page, som...

Accelerate Your Marketing with Automation

Learn how to Create an Inbound Automation Strategy that is Human, Helpful, and Builds Trust

Customer Acquisition Cost

The Customer Acquisition Cost (CAC) is a metric used to determine the total average cost your company spends to aquire a new customer.

Marketing Percentage of Customer Acquisition Cost

The Marketing % of Customer Acquisition Cost is the marketing portion of your total CAC, calculated as a percentage of the overall CAC.

Lifetime Value to Customer Acquisition Cost

The Ratio of Customer Lifetime Value to Customer Acquisition Cost is a way for companies to estimate the total value they derive from each customer compared with what they spend to acqui...

Time to Payback Customer Acquisition Cost

The Time to Payback CAC shows you the number of months it takes for your company to earn back the CAC it spent acquiring new customers.

Marketing Originated Customer Percentage

Marketing-Originated Customer % is a ratio that shows how much new business is driven by marketing by determining the portion of your total customer acquisitions that directly originated...

Marketing Influenced Customer Percentage

The Marketing Influenced Customer % takes into account all of the new customers that marketing interacted with while they were leads anytime during the sales process.

Case Study: Mortgage Lender

See how Inbound 281 helped a leading Mortgage lender improve their SEO and social media presence.

Not Another State of Marketing Report

HubSpot's annual survey of trends and data from over 3,400 global marketers. Includes strategies from the world's leading inbound marketing experts.

The 10 Customer Success Metrics That Really Matter

All you need to develop a customer support system that creates, maintains and strengthens deeper customer relationships.

Sales Training Activities & Ideas to Ramp Up Your Team

Ideas and activities to keep your sales team operating at peak performance.

Closing Phrases to Seal a Sales Deal

The right words matter. Here are phrases that help close the sale.

Sales Statistics to Help You Sell Smarter

Nuggets of wisdom to help you close the sale.

Win More Business with the Flywheel

Discover how moving to the flywheel will drive customer delight and enhance company growth.

The Ultimate Guide to Sales Management

Strategies and resources to make your sales team high-impact players for your business.

5 Steps to Creating a Marketing Plan

Launch a killer marketing plan with these tips and ready-to-use templates.

Sales Closing Mistakes That’ll Stop a Deal in Its Tracks

Mistakes to avoid if you hope to be a successful salesperson.

27 Ways to Drive Traffic to Your Website

Easy-to-adopt, proven techniques to increase your web traffic and generate more leads and revenue.

How to Write Emails People Want to Respond To

Sure-fire tips for creating sales emails that get opened and clicked.

How to Create a Growth-Oriented Sales Plan

Close more deals and generate more revenue with these actionable tips and templates.

Interesting Ways to Use Net Promoter Score Results

How NPS can fuel your marketing strategies, customer success best practices, and product development.

Introducing HubSpot CMS

The first and only combined CMS and CRM that lets you personalize the entire customer experience.

How to Use NPS to Improve Customer Satisfaction

You gather NPS scores. But how do you use NPS to improve customer satisfaction? This guide will tell you.

HubSpot Service Hub

Helping you turn average customers into active promoters that help you grow through their successes.

8 HubSpot CMS Features You Probably Didn't Know About

Tips for using HubSpot to its fullest potential.

Virtual Lead-Generating Alternatives to Trade Shows

Proven ways to generate qualified leads in place of live events and trade shows.

The Ultimate Guide to Net Promoter Score (NPS)

Everything you need to implement a customer satisfaction system to measure how likely your customers are to recommend your company.

Choosing the Best Website CMS

Your website is your best salesperson. Your website CMS should be the best, too. Here's a guide for making sure it is.

What Is a Good Net Promoter Score?

Is your NPS score good or bad? How does it compare to your competition? This guide will tell.

25 Proven Sales Emails

Email templates that will help you get in front of your prospects and move them to the next step—a sales call.

How to Calculate Net Promoter Score

A three-step process for measuring and calculating NPS.

How to Close the NPS Feedback Loop

Tips for using NPS feedback to improve customer satisfaction.

Tips for Using HubSpot

51 tips for getting the most from the world's leading inbound marketing platform.

Marketing Influenced Customer Percentage

The Marketing Influenced Customer % takes into account all of the new customers that marketing interacted with while they were leads anytime during the sales process.

Customer Service Metrics and KPI Calculator

Calculators to measure your key customer service, support, and satisfaction metrics.

The State of Customer Service

A HubSpot report covering the trends, best practices and current state of the customer service industry.

ROI For PPC Ads

Using PPC to get traffic to your website is a risk. Will it pay off or not? Calculate it here.

Website Conversion Calculator

Learn what your website conversion rate is.