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Downloadable ebook on the state of the inbound marketing industry.
CTAs drive conversions. Learn how to develop CTAs that work.
Everything you need to know for effective B2B inbound marketing.
Learn how to bring all your online activities together with a cohesive strategy.
Tips for building an inbound website that produces results.
Email is king when it comes to digital marketing. Here's what you need to know.
Blogging keeps you in front of your customers. Make sure you are doing it right.
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This guide is the perfect companion to our marketing ROI calculators.
All you need to know about creating killer content.
Building a website doesn't have to take forever. Launch faster with GDD.
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Streamline your sales and marketing activities with automation.
Your guide to creating multi-pronged marketing campaigns.
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Quantify and qualify of all your content.
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Don't over pay for PPC.
What's all that "free" PR cost? This template will tell you.
Keep track of your logo, branding and creative costs.
A website has a lot of moving parts. Keep track of them all.
From space rental to promotion to refreshments, this template documents it all.
Questions you must have for setting business goals.
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The title says it all.
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A recorded webinar showing how and why to use content personalization.
In online marketing, a landing page, sometimes known as a "lead capture page" or a "lander", or a "destination page", is a single web page that appears in response to a landing page, som...
Learn how to Create an Inbound Automation Strategy that is Human, Helpful, and Builds Trust
The Customer Acquisition Cost (CAC) is a metric used to determine the total average cost your company spends to aquire a new customer.
The Marketing % of Customer Acquisition Cost is the marketing portion of your total CAC, calculated as a percentage of the overall CAC.
The Ratio of Customer Lifetime Value to Customer Acquisition Cost is a way for companies to estimate the total value they derive from each customer compared with what they spend to acqui...
The Time to Payback CAC shows you the number of months it takes for your company to earn back the CAC it spent acquiring new customers.
Marketing-Originated Customer % is a ratio that shows how much new business is driven by marketing by determining the portion of your total customer acquisitions that directly originated...
The Marketing Influenced Customer % takes into account all of the new customers that marketing interacted with while they were leads anytime during the sales process.
See how Inbound 281 helped a leading Mortgage lender improve their SEO and social media presence.
HubSpot's annual survey of trends and data from over 3,400 global marketers. Includes strategies from the world's leading inbound marketing experts.
All you need to develop a customer support system that creates, maintains and strengthens deeper customer relationships.
Ideas and activities to keep your sales team operating at peak performance.
The right words matter. Here are phrases that help close the sale.
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Discover how moving to the flywheel will drive customer delight and enhance company growth.
Strategies and resources to make your sales team high-impact players for your business.
Launch a killer marketing plan with these tips and ready-to-use templates.
Mistakes to avoid if you hope to be a successful salesperson.
Easy-to-adopt, proven techniques to increase your web traffic and generate more leads and revenue.
Sure-fire tips for creating sales emails that get opened and clicked.
Close more deals and generate more revenue with these actionable tips and templates.
How NPS can fuel your marketing strategies, customer success best practices, and product development.
The first and only combined CMS and CRM that lets you personalize the entire customer experience.
You gather NPS scores. But how do you use NPS to improve customer satisfaction? This guide will tell you.
Helping you turn average customers into active promoters that help you grow through their successes.
Tips for using HubSpot to its fullest potential.
Proven ways to generate qualified leads in place of live events and trade shows.
Everything you need to implement a customer satisfaction system to measure how likely your customers are to recommend your company.
Your website is your best salesperson. Your website CMS should be the best, too. Here's a guide for making sure it is.
Is your NPS score good or bad? How does it compare to your competition? This guide will tell.
Email templates that will help you get in front of your prospects and move them to the next step—a sales call.
A three-step process for measuring and calculating NPS.
Tips for using NPS feedback to improve customer satisfaction.
51 tips for getting the most from the world's leading inbound marketing platform.
Learn how lead generation fits into your inbound marketing strategy and easy ways lead generation can help you company grow.
Calculators to measure your key customer service, support, and satisfaction metrics.
A HubSpot report covering the trends, best practices and current state of the customer service industry.
Using PPC to get traffic to your website is a risk. Will it pay off or not? Calculate it here.
Learn what your website conversion rate is.
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