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Buyer Persona Kit

Get a proven 7-step process for creating buyer personas with our definitive, all-inclusive kit.

Professional Development

Monthly events for business and marketing professionals.

Website SEO Auditing Tool

Analyze your site's SEO performance. See which areas need improvement.

The State of Inbound

Downloadable ebook on the state of the inbound marketing industry.

Creating Effective Calls to Action

CTAs drive conversions. Learn how to develop CTAs that work.

B2B Guide to Inbound Marketing

Everything you need to know for effective B2B inbound marketing.

Essential 8-Step Guide to Internet Marketing

Learn how to bring all your online activities together with a cohesive strategy.

How to Build an Inbound Website

Tips for building an inbound website that produces results.

An Introduction to Email Marketing

Email is king when it comes to digital marketing. Here's what you need to know.

New Practices for Business Blogging

Blogging keeps you in front of your customers. Make sure you are doing it right.

Website Performance Report

See how your site compares to others in terms of features and functions.

6 Marketing Metrics Your Boss Really Cares About

This guide is the perfect companion to our marketing ROI calculators.

Content Marketing for Marketers

All you need to know about creating killer content.

The Growth-Driven Design Playbook

Building a website doesn't have to take forever. Launch faster with GDD.

Introduction to Closed Loop Marketing

Use technology to close the loop between marketing and revenue.

Mastering Marketing Automation

Streamline your sales and marketing activities with automation.

The Blueprint of a Modern Marketing Campaign

Your guide to creating multi-pronged marketing campaigns.

Persona Development Template

Bring your prospects to life with this easy-to-use template.

SMART Marketing Goals Template

Stay on target. Set attainable goals and objectives.

Content Audit Worksheet

Quantify and qualify of all your content.

Ultimate Guide to Converting More Traffic

Keep track of where your leads are coming from.

Be seen and found by search engines and visitors.

Overall Marketing Budget Template

Keep track of your overall marketing budget.

Product Marketing Budget Template

Track of your product marketing costs.

Content Marketing Budget Template

What's it take to create all that great content?

Paid Advertising Budget Template

Don't over pay for PPC.

Public Relations Budget Template

What's all that "free" PR cost? This template will tell you.

Branding & Creative Budget Template

Keep track of your logo, branding and creative costs.

Website Redesign Budget Template

A website has a lot of moving parts. Keep track of them all.

Event Budget Template

From space rental to promotion to refreshments, this template documents it all.

Goal Setting Questionnaire

Questions you must have for setting business goals.

DIY Inbound Marketing

Thinking of doing it yourself? This guide will guide you.

The Ultimate Guide to Hiring an Inbound Marketing Agency

The title says it all.

FREE Marketing Assessment

Would you like to speak with an Inbound Marketing Strategist?

Content Personalization

A recorded webinar showing how and why to use content personalization.

Accelerate Your Email Marketing with Automation

In online marketing, a landing page, sometimes known as a "lead capture page" or a "lander", or a "destination page", is a single web page that appears in response to a landing page, som...

Accelerate Your Marketing with Automation

Learn how to Create an Inbound Automation Strategy that is Human, Helpful, and Builds Trust

Customer Acquisition Cost

The Customer Acquisition Cost (CAC) is a metric used to determine the total average cost your company spends to aquire a new customer.

Marketing Percentage of Customer Acquisition Cost

The Marketing % of Customer Acquisition Cost is the marketing portion of your total CAC, calculated as a percentage of the overall CAC.

Lifetime Value to Customer Acquisition Cost

The Ratio of Customer Lifetime Value to Customer Acquisition Cost is a way for companies to estimate the total value they derive from each customer compared with what they spend to acqui...

Time to Payback Customer Acquisition Cost

The Time to Payback CAC shows you the number of months it takes for your company to earn back the CAC it spent acquiring new customers.

Marketing Originated Customer Percentage

Marketing-Originated Customer % is a ratio that shows how much new business is driven by marketing by determining the portion of your total customer acquisitions that directly originated...

Marketing Influenced Customer Percentage

The Marketing Influenced Customer % takes into account all of the new customers that marketing interacted with while they were leads anytime during the sales process.

Case Study: Mortgage Lender

See how Inbound 281 helped a leading Mortgage lender improve their SEO and social media presence.

Not Another State of Marketing Report

HubSpot's annual survey of trends and data from over 3,400 global marketers. Includes strategies from the world's leading inbound marketing experts.

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PROFESSIONAL EVENTS

Monthly professional development workshops covering the latest marketing trends and topics that provide actionable insights for Detroit area sales and marketing professionals.

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DIGITAL MARKETING

Strategy and execution across all branches of digital marketing and inbound marketing. Planning, writing, design, programming for websites, email, social media and more.

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SALES AND MARKETING

We have a well-stocked library of resources sales and marketing professionals need to succeed -- eguides, worksheets, templates and more, all designed to help you grow.

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