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AUTOMATE, OPTIMIZE & SCALE

INBOUND MARKETING VP's PLAYBOOK

Whether you're an experienced marketer or considering an agency to augment your in-house team, digital marketing, process improvement, and technology selection can significantly impact the sales you generate and your ability to scale.

Talk to an advisor to learn how inbound marketing can help you engage more prospects and convert customers to scale.

TALK WITH AN ADVISOR    

 

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Schedule your appointment to get started.

 
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Share ideas & insights to identify best opportunities.

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Drive revenue with a repeatable process.

 
Trial & error VS structured plan

DEMONSTRATING YOUR MARKETING VALUE IS HARD TO DO


Without a structured plan...
  • Sales can flat-line. Or even worse, your profits can steadily decline.
  • There is immense pressure to meet sales targets with inconsistent lead quality.
  • Marketing does not contribute to company success. Time and resources are wasted.

Unpredictable marketing results can be very stressful. Without a plan, seeing results with inbound marketing can be difficult. You shouldn't feel that way. Inbound 281 has helped numerous businesses like yours by providing a clear game plan to achieve organizational goals. Our plan will work for you too.

 
BEFORE YOU WASTE ANY MORE TIME AND MONEY

 NAVIGATE OVERWHELMING MARKETING CHALLENGES IN 5 STEPS

Step 1

EXECUTIVE BRIEFING

IDENTIFY SUCCESSFUL MARKET OPPORTUNITIES

Learn what strategies your top competitors are using to gain market share. Motivate your team with data that pinpoints low-hanging opportunities and quick wins for your team.

Once you know how much potential business you are losing to competitors, focus your team on winning that business back.  

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Step 2

DIAGNOSE & ALIGN

DISCOVER THE TACTICS THAT WORK

Align your team to eliminate the confusion and clutter of various marketing tactics. Ask yourself, what’s been working in your current strategy? What is not?

After carefully analyzing your current strategy, we will evaluate your team's tactics and compare them to the successful tactics used by other businesses to achieve growth. This will enable you and your team to gain a laser-like focus on the most effective tactics that align with your unique goals.

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Step 3

GOAL PLANNING & DESIGN

DISCOVERING GOALS THAT FIT YOUR BUDGET

Your team will learn how you can leverage effective modern inbound marketing strategies, technologies, and tactics to design a plan around your goals - and your budget.

Together we'll review and assess any competitor research growth opportunities previously discovered and collaborate on designing your strategic plan for profitable customer acquisition.

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Step 4

SOLUTION DESIGN

A CUSTOMIZED PLAN DESIGNED FOR YOU

You've done all the research, now it's time to build and execute a customized inbound marketing plan to motivate you and your team to grow your business.

We will review your competitive benchmark data, your current strategies, and all the opportunities we have uncovered to unite stakeholders around your custom growth plan. 

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STEP 5

GAME PLAN

READY - SET - START SEEING RESULTS

Your teams will align around a well-constructed marketing game plan that provides KPIs, clarity, direction, and a solid framework for the execution of successful inbound marketing campaigns and tactics.  

By implementing this game plan, you will not only maximize your brand's visibility and reach but also ensure that every aspect of your marketing strategy is aligned with your business objectives for better growth and profitability. 

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INVEST IN YOUR TEAM'S GROWTH

 INBOUND MARKETING TACTICS TO EMPOWER YOUR MARKETING TEAM

Your company's needs and goals are unique, and the tactics you employ should reflect that. How you strategically design your inbound marketing campaigns is very important to achieving your marketing goals and business results. These various foundational and campaign strategies can equip teams to become the savvy marketers they aspire to be.

Foundational Work

 

There are a number of foundation items that support your marketing campaigns. These items should be considered before you invest valuable resources to maximize your efforts. 

MARKETING CAMPAIGNS

 

Your company's needs and goals are unique. How you strategically design your inbound marketing campaigns is very important to achieving your marketing goals and business results.

Our Three Step Proven Process

Three Steps to Achieve  Inbound Marketing  Success

Talk With an Advisor

Talk With an Advisor

Meet with an advisor for an executive briefing to review and uncover growth opportunities.

Step One To Marketing Success

Create a Plan

Create a Plan

Get the perfect plan designed to help you win and meet your personal & business growth goals.

Step Two To Marketing Success

Start Getting Results

Start Getting Results

Execute your game plan and prove your value with a monthly score card with KPIs.

Step Three To Marketing Success
Inbound 281 is Certified

Focused on Your Results

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HubSpot Gold Solutions Partner

You can be assured when working with Inbound 281, a HubSpot Gold Solutions Partner, that you are getting the most qualified Inbound Marketing Company to help you reach your goals.

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HubSpot Certified Trainers

Inbound 281 is one of 150 HubSpot Certified Trainers (HCT) in the world. HCTs are part of a premier group of HubSpot experts who go above and beyond.

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Michigan Manufacturing Technology Center (MMTC) Consultants

Inbound 281 consultants for the MMTC assisting Michigan’s small and medium-sized businesses with growth marketing, sales and services to compete and grow.

HOW MUCH DO YOU NEED TO INVEST TO

MAKE IMPACTFUL MARKETING DECISIONS

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Inbound 281's inbound marketing plans are flexible, fitting various budgets. You can opt for quick wins to validate campaigns or choose our Pro and Enterprise options for aggressive growth. We're here to drive your success.

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Defined Goals With Measurable KPIs

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Quick Wins That Deliver Immediate Results

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Builders That Set The Foundation To Succeed

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Drivers That Support Your Business Growth

FEEL CONFIDENT IN YOUR DECISION

Get our ultimate guide to hiring an inbound marketing agency

 

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