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Inbound Marketing

The proven method for sustainable business growth.

INCREASED LEADS, INCREASED REVENUE, INCREASED PROFITABILITY

Inbound 281 is a growth-focused inbound marketing agency centered on client success. We live, eat and breath inbound marketing. Using proven strategies and tactics, we help businesses attract more leads, convert them into customers faster, and achieve sustained success. We do this for many different companies and industries. We can do it for you. 
Inbound marketing from Inbound 281 helps you generate more and better leads on your website.

MORE LEADS

Many agencies claim they generate leads. But what good are a bunch of unqualified leads? Our experience and insights help you attract high quality, high intent leads, the kind who fit your persona profiles and are ready to buy.

As a growth agency, Inbound 281 helps you generate more and higher sales from your website.

MORE SALES

We nurture and engage your prospects in all the right ways with personalized content that speaks to their unique needs and generates higher and more lasting sales. Inbound marketing increases sales opportunities.

Inbound 281 helps you use digital marketing to achieve sustained business growth.

SUSTAINED GROWTH

Our inbound approach leads to sustained growth. By attracting, engaging and delighting your customers, we create the kind of loyalty that money can’t buy. We turn leads into customers and customers into evangelists.

DISCOVERY

Client discovery is a critical element of beginning a new relationship with clients. During the discovery phase, we uncover your needs, challenges, and desired results. We establish your KPIs, identify your personas, map your buyer’s journeys, and make sure your sales and marketing teams are aligned to achieve success.

The Value of KPIs

Key Performance Indicators (KPIs) improve marketing performance by allowing everyone to see how campaigns are performing for the metrics that really matter. Different campaigns can have different marketing goals. KPIs make sure everyone and everything is working toward the intended outcomes.

PLANNING

Once discovery is completed, planning and strategy take place. The insights gained from discovery are put into action. Campaigns are devised, content needs are identified, editorial calendars are established, personas and buyer’s journeys are mapped, dashboards are built, and duties are assigned.

The Importance of a Game Plan

Without a game plan, even the most brilliant marketing campaigns can go awry. Today’s digital marketing has many moving parts. A game plan keeps everything aligned and everyone working in unison to achieve your marketing goals.

IMPLEMENTATION

Implementation is where discovery and planning become tangible. Content is written, designs are created, websites are built, workflows and automations are constructed, and campaigns are launched. Implementation is often an ongoing effort that grows as new initiatives are introduced and new campaigns are devised to satisfy them.

Putting the Plan Into Action

Once we are confident we have a thorough, comprehensive marketing plan, we take steps to implement the actions outlined in the plan.

REPORTING & REFINEMENT

Gain insight into your campaign performance to see which marketing assets are working the hardest, and to show how marketing impacts the bottom line. Our dashboard reports are full of actionable insights that will take your campaigns to the next level.

Optimize for Success

Marketing is an art and a science. Data drives the decision-making process, as well as dictates iterative changes that can and should be made to improve campaign performance and identify opportunities.

GROWTH-DRIVEN MARKETING

Search engine optimization helps your website be found. At Inbound 281, we specialize in building SEO websites that attract visitors and convert leads.

SEO

What good is a website if it can’t be found? We make sure your site is found in search engines. We plan your content strategy around topics that will elevate your authority in search engines and generate traffic that converts into leads.
Digital marketing ad campaigns help you find new audiences. We specialize in Google, LinkedIn and Facebook campaigns the generate high click-through rates at low cost per click.

PAID MEDIA

Our Google, Facebook and LinkedIn campaigns generate sky-high click through rates at rock-bottom prices. From planning to creative, we handle all aspects of paid media, and back it up with transparent and comprehensive reporting.
Inbound 281 build attractive, functional websites that comply with all current website standards.

WEBSITE DESIGN & PROGRAMMING

Good websites are a blend of aesthetics, content, usability and programming. We cover all the bases. Our programmers and designers are versed in all the major website building platforms and they stay updated on all the latest internet technology.
Inbound 281 produces content that is easy to share and sure to convert. Long form, short form, blogs, tweets, Facebook posts -- we handle it all.

CONTENT DEVELOPMENT & AMPLIFICATION

Quality content is what makes inbound marketing so effective. From blogs to social posts to email, we produce content that works. Then, we amplify that content so it reaches a significantly wider audience.

From LinkedIn to Facebook to Twitter to Instagram, we know how to use social media to spread your brand’s message and build customer loyalty.

SOCIAL MEDIA MARKETING

Social media marketing is valuable because it allows companies to directly engage with their customers, build brand presence, and sell more products. We are proficient in all the top channels, both long-standing and emerging. We specialize in helping B2B companies use social media effectively.
Marketing automation is where the magic happens in modern day marketing. Workflows, dynamic lists, smart content, A/B testing -- these are the tactics marketing automation companies like Inbound 281 use each and every day.

MARKETING AUTOMATION

Marketing automation removes the drudgery of marketing and also gives companies the ability to create consistent, one-on-one cross-channel journeys that deliver a consistent, connected customer experience. Marketing automation is what makes modern marketing possible.
In marketing, looks matter. Good graphic design helps create a strong impression, build brand identity, and build consumer trust.

CREATIVE DESIGN

Good design sells. Good creative design helps create a strong impression, build brand identity, convey key information, narrate your story, and build consumer trust.
Do you truly know who your buyers are and the journey they take to find you? We help bring your personas to life and define their journey.

PERSONAS & BUYER’S JOURNEYS

Personas help you understand your users' needs, experiences, behaviors and goals. The buyer's journey tracks a buyer's progression the decision-making process.
Reporting is an important element of good marketing. We gather the analytics that tell the story. Inbound 281.

REPORTING & ANALYTICS

Reporting and analytics provide the information and insights that allow you to fine-tune your marketing efforts toward ever-greater success.
Marketing and sales teams perform better when they work together. We align your sales and marketing operations so your teams are in sync and generate more leads and more sales.

MARKETING & SALES ALIGNMENT

Sales and marketing alignment offers the largest opportunity for improving business performance. When marketing and sales are aligned, ROI increases dramatically.
Inbound marketing is marketing for the 21st century. If you are not using inbound marketing, you are missing out on lost opportunities. Attract, convert, grow.

INBOUND MARKETING

Inbound marketing brings everything together. It is where all the work put into the website, content creation, SEO, social media and design pays dividends in the form of lead generation, lead conversion, and increased growth.
Email is still the most effective form of digital marketing. Permission-based email marketing lets you reach and nurture prospects and share news, product announcements, offerings and more.

EMAIL MARKETING

Email is still at the heart of all good marketing. We create stunning email templates, automatically personalize subject lines and content for each recipient, and run A/B tests to improve open and clickthrough rates.
Landing pages help you convert visitors into leads. Good landing pages are worth their weight in gold. We build landing pages that convert.

LANDING PAGES

We launch landing pages that look perfect on all devices. Our forms are optimized for one-click completion. We can even automatically change content based on who's viewing the page.
Once you’ve acquired leads, how does your sales team manage them? Inbound 281 provides lead management solutions that keep your funnel full and prosperous.

LEAD MANAGEMENT

Access each contact's information and see every interaction you've already had. Use this data to create hyper-targeted campaigns that close more deals.

Get Our 7-Step Proven Process For Building Buyer Personas

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2155 Butterfield Dr., Ste 205
Troy MI, 48084
1-800-834-4910

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