Leverage a proven inbound marketing process
RESULTS-FOCUSED
INBOUND MARKETING
Tired of wasting your time with inbound marketing? Schedule a call with an advisor and learn a proven method that’s right for you.
TALK WITH AN ADVISOR



Gain a competitive advantage over your competition

Build a repeatable process to achieve your goals
Any of this sound familiar?
FRUSTRATED WITH YOUR
INBOUND MARKETING RESULTS
- You've invested a lot of time and resources in your marketing and website but are disappointed with the results.
- You have no structure to your marketing processes, it's not repeatable.
- You don't know what's working or not.
- You feel like you could be more productive. You want to automate the busy work.
- You’re getting leads from your website, but you struggle to capture sales-qualified leads. You want to turn these leads into prospects.
- You are doing marketing, but you are not generating enough traffic to your website.
- It’s difficult to make changes to your website.
- Your sales team is struggling to get qualified prospects to talk to.
DISCOVERY & MARKETING ASSESSMENT
Every organization is unique and is usually starting in a different place. This assessment process gives customers the insights and visibility to make data-driven decisions.
During the discovery phase of the assessment, we uncover your specific needs, challenges, and desired results. We'll do a competitive analysis of your top three competitors to see how you compare.

GOAL PLANNING
Once discovery is completed, planning and strategy take place. The insights gained from discovery are put into action. Campaigns are devised, content needs are identified, editorial calendars are established, personas and buyer’s journeys are mapped, dashboards are built, and duties are assigned.

GOAL PLANNING & DESIGN
In the goal planning & design meeting, we'll discuss the many options and budgets to help you reach your goals. We'll present a step-by-step plan with a crawl-walk-run approach that matches your budget and a timeline that works for you.

MARKETING GAME PLAN
Gain insights into the performance of your campaigns with our marketing game plans. See your step-by-step plan in action with all of your tactics and deliverables by month. Our monthly dashboard reports are full of actionable insights that will take your campaigns to the next level.

Reporting & KPIs
Make data-driven decisions on your marketing campaigns based on key performance indicators (KPIs) in your game plan that report on how campaigns are performing. Make necessary adjustments to build lean processes that deliver predictable and repeatable results.

Foundational Work
There are a number of foundation items that support your marketing campaigns. These items should be considered before you invest valuable resources to maximize your efforts.
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Marketing Assessment
We start with an evaluation of your current website and marketing efforts to pinpoint areas of improvement. We analyze how you compare to the competition and where opportunities exist.
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Proven Game Plans
Our Game Plans feature the specific deliverables, usually over a 12-month period, that we recommended to reach your goals. You'll have a step-by-step plan with month-by-month tactics.
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Customer Score Card
The Marketing Scorecard is the monthly report we provide you that has all the key marketing performance metrics (KPIs) that support your organization's strategic objectives & goals.
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Customer Buyers Process
Oftentimes called the customer buyer's journey. Understanding and defining this process is key to engaging prospective customers with relevant content in the awareness, consideration, and decision phases.
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Keyword Research
Being found on Google and other search engines is paramount to attracting fresh visitors to your website. To build a laser-focused website, we'll help you by analyzing your competitors, current rankings and potential keywords necessary to be found on SERPs (Search Engine Results Pages).
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Persona Development
Persona's are semi-fictional representations of your ideal or best customers. A detailed buyer persona will help you engage your most valuable prospects with relevant content in all of your marketing campaigns and SEO efforts.
MARKETING CAMPAIGNS
Your company's needs and goals are unique. How you strategically design your inbound marketing campaigns is very important to achieving your marketing goals and business results.
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Website Design
Before you hire out your next website redesign consider the fact that not all websites are created equal. Almost anyone can create a pretty website with low-cost templates.
Today's most advanced websites are built on modules with a framework that allows almost everyone to be the designer and programmer. Drag-and-drop tools and styled pages make editing and maintaining a website easy.
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Social Media
Social media is one of the tactics you should consider to increase traffic to your website. Social media strategies give you the opportunity to show your thought leadership in your industry. As visitors engage with your content, sales teams will have the opportunity to reach out to qualified prospects.
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Get Found on Google with SEO
You can be found and rank on Google. SEO is a long game and should be deployed to attract more traffic to your website. It takes 3-9 months to start seeing the benefits of SEO work.
In the meantime, you should consider other tactical efforts to drive traffic now to your website, like paid media and sponsorship ads, for example. Typically, the best mix of traffic is 80% organic and 20% paid.
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Paid Media
Paid media and sponsorship ads come in many flavors. Many ad types and options are available that work for specific products and services.
Most ad campaigns require rigorous testing and monitoring of ads before you reach your optimum results and budget. While you may get results at the start, expect a ramp-up period of 3-6 months to fine-tune and optimize your ad campaigns.
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Lead Generation
Having a great marketing automation platform is very important these days to maximize your lead generation efforts.
Expect to also leverage some great content to attract your ideal customers and amplify that content with various proven tactics like paid media, blogs, social media, and other tactics.
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Email Marketing
Email is not dead. You need an email to access just about everything these days. You do need relevant content to properly engage your prospects and customers.
Email is a very powerful nurturing tool. Used with automation, email can support new customer generation by automatically sending out relevant information over time that notifies sales when users are engaging with your content and website.
Our Three Step Proven Process
Three Steps to Achieve Inbound Marketing Success
Talk With an Advisor
Talk With an Advisor
Meet with an advisor for an executive briefing to review and uncover growth opportunities.

Create a Plan
Create a Plan
Get the perfect plan designed to help you win and meet your personal & business growth goals.

Start Getting Results
Start Getting Results
Execute your game plan and prove your value with a monthly score card with KPIs.

Inbound 281 is Certified
Focused on Your Results

HubSpot Gold Solutions Partner
You can be assured when working with Inbound 281, a HubSpot Gold Solutions Partner, that you are getting the most qualified Inbound Marketing Company to help you reach your goals.

HubSpot Certified Trainers
Inbound 281 is one of 150 HubSpot Certified Trainers (HCT) in the world. HCTs are part of a premier group of HubSpot experts who go above and beyond.

Michigan Manufacturing Technology Center (MMTC) Consultants
Inbound 281 consultants for the MMTC assisting Michigan’s small and medium-sized businesses with growth marketing, sales and services to compete and grow.
HOW MUCH DOES
INBOUND MARKETING COST?
Inbound 281 has Inbound Marketing Plans to fit most budgets. Start with a slow approach to building an entry level website that gets noticed or hit the ground running with our Pro and Enterprise options to drive growth and aggressive campaign results.

Defined Goals With Measurable KPIs

Quick Wins That Deliver Immediate Results

Builders That Set The Foundation To Succeed

Drivers That Support Your Business Growth
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