Leverage a proven inbound marketing process
Any of this sound familiar?
FRUSTRATED WITH YOUR
INBOUND MARKETING RESULTS
- You've invested a lot of time and resources in your marketing and website but are disappointed with the results.
- You have no structure to your marketing processes, it's not repeatable.
- You don't know what's working or not.
- You feel like you could be more productive. You want to automate the busy work.
- You’re getting leads from your website, but you struggle to capture sales-qualified leads. You want to turn these leads into prospects.
- You are doing marketing, but you are not generating enough traffic to your website.
- It’s difficult to make changes to your website.
- Your sales team is struggling to get qualified prospects to talk to.
DISCOVERY & MARKETING ASSESSMENT
Every organization is unique and is usually starting in a different place. This assessment process gives customers the insights and visibility to make data-driven decisions.
During the discovery phase of the assessment, we uncover your specific needs, challenges, and desired results. We'll do a competitive analysis of your top three competitors to see how you compare.
Once discovery is completed, planning and strategy take place. The insights gained from discovery are put into action. Campaigns are devised, content needs are identified, editorial calendars are established, personas and buyer’s journeys are mapped, dashboards are built, and duties are assigned.
GOAL PLANNING & DESIGN
In the goal planning & design meeting, we'll discuss the many options and budgets to help you reach your goals. We'll present a step-by-step plan with a crawl-walk-run approach that matches your budget and a timeline that works for you.
MARKETING GAME PLAN
Gain insights into the performance of your campaigns with our marketing game plans. See your step-by-step plan in action with all of your tactics and deliverables by month. Our monthly dashboard reports are full of actionable insights that will take your campaigns to the next level.
Reporting & KPIs
Make data-driven decisions on your marketing campaigns based on key performance indicators (KPIs) in your game plan that report on how campaigns are performing. Make necessary adjustments to build lean processes that deliver predictable and repeatable results.
There are a number of foundation items that support your marketing campaigns. These items should be considered before you invest valuable resources to maximize your efforts.
Inbound 281 is Certified
Focused on Your Results
HubSpot Gold Solutions Partner
You can be assured when working with Inbound 281, a HubSpot Gold Solutions Partner, that you are getting the most qualified Inbound Marketing Company to help you reach your goals.
HubSpot Certified Trainers
Inbound 281 is one of 150 HubSpot Certified Trainers (HCT) in the world. HCTs are part of a premier group of HubSpot experts who go above and beyond.
Michigan Manufacturing Technology Center (MMTC) Consultants
Inbound 281 consultants for the MMTC assisting Michigan’s small and medium-sized businesses with growth marketing, sales and services to compete and grow.
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