Metro Detroit Inbound Marketing Agency

DISCOVERY

Client discovery is a critical element of beginning a new relationship with clients. During the discovery phase, we uncover your needs, challenges, and desired results. We establish your KPIs, identify your personas, map your buyer’s journeys, and make sure your sales and marketing teams are aligned to achieve success.

The Value of KPIs

Key Performance Indicators (KPIS) improve marketing performance by allowing everyone to see how campaigns are performing for the metrics that really matter. Different campaigns can have different marketing goals. KPIs make sure everyone and everything is working toward the intended outcomes.

PLANNING

Once discovery is completed, planning and strategy take place. The insights gained from discovery are put into action. Campaigns are devised, content needs are identified, editorial calendars are established, persona’s and buyer’s journeys are mapped, dashboards are built, and duties are assigned.

The Importance of a Game Plan

Without a game plan, even the most brilliant marketing campaigns can go awry. Today’s digital marketing has many moving parts. A game plan keeps everything aligned and everyone working in unison to achieve the greater good.

IMPLEMENTATION

Implementation is where discovery and planning become tangible. Content is written, designs are created, websites are built, workflows and automations are constructed, and campaigns are launched. Implementation is often an ongoing effort that grows as new initiatives are introduced and new campaigns are devised to satisfy them.

Putting the Plan Into Action

Once we are confident we have a thorough, comprehensive marketing plan, we take steps to implement the actions outlined in the plan.

REPORTING & REFINEMENT

Gain insight into your campaign performance to see which marketing assets are working the hardest, and to show how marketing impacts the bottom line. Our dashboard reports are full of actionable insights that will take your campaigns to the next level.

Optimize for Success

Marketing is an art and a science. Data drives the decision-making process, as well as dictates iterative changes that can and should be made to improve campaign performance and identify opportunities.

SEO

What good is a website if it can’t be found? We make sure your site is found in search engines. We plan your content strategy around topics that will elevate your authority in search engines and generate traffic that converts into leads.

PAID MEDIA

Our Google, Facebook and LinkedIn campaigns generate sky-high click through rates at rock-bottom rates. From planning to creative, we handle all aspects of paid media, and back it up with transparent and comprehensive reporting.

WEBSITE DESIGN & PROGRAMMING

Good websites are a blend of aesthetics, content, usability and programming. We cover all the bases. Our programmers and designers are versed in all the major website building platforms and they stay updated on all the latest internet technology.

CONTENT DEVELOPMENT & AMPLIFICATION

Quality content is what makes inbound marketing so effective. From blogs to social posts to email, we produce content that works. Then, we amplify that content so it reaches a significantly wider audience.

SOCIAL MARKETING

Social media marketing is valuable because it allows companies to directly engage with their customers, build brand presence, and sell more products. We are proficient in all the top channels, both long-standing and emerging. We specialize in helping B2B companies use social media effectively.

MARKETING AUTOMATION

Marketing automation removes the drudgery of marketing and also gives companies the ability to create consistent, one-on-one cross-channel journeys that deliver a consistent, connected customer experience. Marketing automation is what makes modern marketing possible.

CREATIVE DESIGN

Good design sells. Good creative design helps create a strong impression, build brand identity, convey key information, narrate your story, and build consumer trust.

PERSONAS & BUYER’S JOURNEYS

Personas help you understand your users' needs, experiences, behaviors and goals. The buyer's journey tracks a buyer's progression the decision-making process.

REPORTING & ANALYTICS

Reporting and analytics provide the information and insights that allow you to fine-tune your marketing efforts toward ever-greater success.

MARKETING & SALES ALIGNMENT

Sales and marketing alignment offers the largest opportunity for improving business performance. When marketing and sales are aligned, ROI increases dramatically

INBOUND MARKETING

Inbound marketing brings everything together. It is where all the work put into the website, content creation, SEO, social media and design pays dividends in the form of lead generation, lead conversion, and increased growth.

EMAIL MARKETING

Email is still at the heart of all good marketing. We create stunning email templates, automatically personalize subject lines and content for each recipient, and run A/B tests to improve open and clickthrough rates.

LANDING PAGES

We launch landing pages that look perfect all devices. Our forms are optimized for one-click completion. We can even automatically change content based on who's viewing the page.

LEAD MANAGEMENT

Access each contact's information and see every interaction you've already had. Use this data to create hyper-targeted campaigns that close more deals.

Inbound Marketing

The proven method for sustainable business growth.

INCREASED LEADS, INCREASED REVENUE, INCREASED PROFITABILITY

MORE LEADS

MORE SALES

SUSTAINED GROWTH