Leverage a proven inbound marketing process
Sales-Focused, Results-Focused, Lean-Focused INBOUND MARKETING
Tired of wasting your time with inbound marketing? Schedule a call with an advisor and learn a proven method that's right for you.


Gain a competitive advantage over your competition

Build a repeatable process to achieve your goals
FRUSTRATED WITH YOUR INBOUND MARKETING RESULTS
Any of this sound familiar?
- You've invested a lot of time and resources in your marketing and website but are disappointed with the results.
- You have no structure to your marketing processes, it's not repeatable.
- You don't know what's working or not.
- You feel like you could be more productive. You want to automate the busy work.
- You’re getting leads from your website, but you struggle to capture sales-qualified leads. You want to turn these leads into prospects.
- You are doing marketing, but you are not generating enough traffic to your website to support your goals.
- It’s difficult to make changes to your website.
- Your sales team is struggling to get qualified prospects to talk to.
Inbound 281 can help you get up and running with a proven process used by fortune 5000 companies and a budget you can afford.
DISCOVERY & MARKETING ASSESSMENT
Every organization is unique and is usually starting in a different place. This assessment process gives customers the insights and visibility to make data-driven decisions.
During the discovery phase of the assessment, we uncover your specific needs, challenges, and desired results. We'll do a competitive analysis of your top three competitors to see how you compare.

GOAL PLANNING
Once discovery is completed, planning and strategy take place. The insights gained from discovery are put into action. Campaigns are devised, content needs are identified, editorial calendars are established, personas and buyer’s journeys are mapped, dashboards are built, and duties are assigned.

GOAL PLANNING & DESIGN
In the Goal Planning & Design meeting, we'll discuss the many options and budgets to help you reach your goals. We'll present a step-by-step plan with a crawl-walk-run approach that matches your budget and a timeline that works for you.

MARKETING GAME PLAN
Gain insights into the performance of your campaigns with our marketing game plans. See your step-by-step plan in action with all of your tactics and deliverables by month. Our monthly dashboard reports are full of actionable insights that will take your campaigns to the next level.

Reporting & KPIs
Make data-driven decisions on your marketing campaigns based on Key Performance Indicators (KPIs) in your Game Plan that report on how campaigns are performing. Make necessary adjustments to build lean processes that deliver predictable and repeatable results.

Foundational Work
There are a number of foundation items that support your marketing campaigns. These items should be considered before you invest valuable resources to maximize your efforts.
-
Marketing Assessment
We start with an evaluation of your current website and marketing efforts to pinpoint areas of improvement. We analyze how you compare to the competition and where opportunities exist.
-
Proven Game Plans
Our Game Plans feature the specific deliverables, usually over a 12-month period, that we recommended to reach your goals. You'll have a step-by-step plan with month-by-month tactics.
-
Customer Score Card
The Marketing Scorecard is the monthly report we provide you that has all the key marketing performance metrics (KPIs) that support your organization's strategic objectives & goals.
-
Customer Buyers Process
Oftentimes called the Customer Buyers Journey. Understanding and defining this process is key to engaging prospective customers with relevant content in the Awareness, Consideration and Decision phases.
-
Keyword Research
Being found on Google and other search engines is paramount to attracting fresh visitors to your website. To build a laser-focused website, we'll help you by analyzing your competitors, current rankings and potential keywords necessary to be found on SERPs (Search Engine Results Pages).
-
Persona Development
Persona's are semi-fictional representations of your ideal or best customers. A detailed buyer persona will help you engage your most valuable prospects with relevant content in all of your marketing campaigns and SEO efforts.
Marketing Campaigns
Your company's needs and goals are unique. How you strategically design your inbound marketing campaigns is very important to achieving your marketing goals and business results.
-
Website Design
Before you hire out your next website redesign consider the fact that not all websites are created equal. Almost anyone can create a pretty website with low-cost templates.
Today's most advanced websites are built on modules with a framework that allows almost everyone to be the designer and programmer. Drag-and-drop tools and styled pages make editing and maintaining a website easy.
-
Social Media
Social media is one of the tactics you should consider to increase traffic to your website. SM strategies give you the opportunity to show your thought leadership in your industry. As visitors engage with your content sales teams will have the opportunity to reach out to qualified prospects.
-
Get Found on Google with SEO
You can be found and rank on Google. SEO is the long game and should be deployed to attract more traffic to your website. It takes 3-9 months to start seeing the benefits of SEO work.
In the meantime you should consider other tactical efforts to drive traffic now to your website like paid media and sponsorship ads for an example. Typically, the best mix of traffic is 80% organic and 20% paid.
-
Paid Media
Paid media and sponsorship ads come in many flavors. Many ad types and options are available that work for specific products and services.
Most ad campaigns require rigorous testing and monitoring of ads before you reach your optimum results and budget. While you may get results at the start, expect a ramp up period 3-6 months to fine tune and optimize your ad campaigns.
-
Lead Generation
Having a great Marketing Automation platform is very important these days to maximize your lead generation efforts.
Expect to also leverage some great content to attract your ideal customers and amplify that content with various proven tactics like paid media, blogs, social media and other tactics.
-
Email Marketing
Email is not dead. You need an email to access just about everything these days. You do need relevant content to properly engage your prospects and customers.
Email is a very powerful nurturing tool. Used with automation, email can support new customer generation by automatically sending out relevant information over time that notifies sales when users are engaging with your content and website.
THREE STEPS TO GENERATE MORE SALES FROM YOUR MARKETING EFFORTS

TALK TO AN ADVISOR
Our first step is to uncover your unique business needs and current situation. In this assessment we’ll get to the root of the issues that are keeping you from reaching your goals.

CREATE A PLAN
We’ll combine your assessment and research of your top competitors and present a plan with options and budgets with a crawl-walk-run run approach, so you can get a budget you can afford.

START GETTING RESULTS
You’ll start seeing results in the first 30 days. You’ll have your baseline metrics and live reporting by day, by week, by month with the key performance metrics that support your goals.
INBOUND 281 IS CERTIFIED AND FOCUSED ON YOUR RESULTS
HOW MUCH DOES INBOUND MARKETING COST?
Starting at $3,360 / Month
Inbound 281 has marketing plans to fit most budgets. Start with a slow approach with a very focused strategy to get you executing projects and start getting results. Or hit the ground running with our Pro and Enterprise options to drive growth and aggressive campaign results.
Defined goals with measurable KPIs
Quick wins that deliver immediate results
Builders that set the foundation to succeed
Drivers that support your business growth