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The Inbound 281 Marketing Process

Attract, engage and delight your way to growth.

WE DO THE WORK, YOU REAP THE REWARDS

Marketing in the digital age is hard work. There are lots of moving parts. For companies that lack in-house marketing resources, the task can seem daunting. That’s where we come in. We are an experienced digital marketing agency that delivers proven, measurable results.

A RESULTS-PRODUCING MARKETING PROCESS

As marketing veterans, we know what works and what doesn’t. We’ve launched hundreds of successful marketing campaigns for clients large and small, in industries as diverse as higher education and mortgage lendings. All of our successful client engagements are rooted in our tried-and-true process.

DISCOVERY

Client discovery is a critical element of beginning a new relationship with clients. During the discovery phase, we uncover your needs, challenges, and desired results. We establish your KPIs, identify your personas, map your buyer’s journeys, and make sure your sales and marketing teams are aligned to achieve success.

Easy Onboarding

Onboarding is the beginning of our engagement. During the onboarding process, we define clear actions that will spur quick-win results while we work on long-term plans.

PLANNING

Once discovery is completed, planning and strategy take place. The insights gained from discovery are put into action. Campaigns are devised, content needs are identified, editorial calendars are established, persona’s and buyer’s journeys are mapped, dashboards are built, and duties are assigned.

Game Planning

Without a game plan, not even the most brilliant marketing campaign can succeed. We devise game plans that are practical, logical and easy to implement.

BUILD & LAUNCH

This phase is where the discovery and planning work becomes tangible. Content is written, designs are created, websites are built, workflows and automations are constructed, and campaigns are launched. Implementation is an ongoing effort that grows as new initiatives are introduced and new campaigns are devised.

The 2-8-1 Rule

At Inbound 281, our mission is guided by what we call the 2-8-1 Rule. It’s the foundation for our entire business. It helps us help you.

OPTIMIZATION

Gain insight into your campaign performance to see which marketing assets are working the hardest, and to show how marketing impacts the bottom line. Our dashboard reports are full of actionable insights that take your campaigns to the next level.

Achieving Perfection

Marketing is an iterative process. It is rarely a “set it and forget it” endeavor. That’s what we love about the industry -- tweaking and fine-tuning things to perfection.

MARKETING TACTICS THAT WORK

Our repeatable, proven processes can be used by any size company, in any industry. Our solutions are scalable and adaptable. From onboarding to implementation, our process provides the peace of mind you need to know that your marketing is in good hands.

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NEW CLIENT QUESTIONNAIRE

Our client questionnaire documents everything we need to know about you and assures that all members of our teams know and understand your business.
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KICKOFF MEETING

The kickoff meeting is where we gain a deeper understanding of your brand and your goals. We identify priorities, establish timelines get everyone on the same page.
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DIGITAL MARKETING ASSESSMENT

Our assessment evaluates your current website and marketing program for areas of improvement. We analyze how you compare to the competition and where opportunities exist.
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STRATEGIC GAME PLAN

Our game plan makes sure you are on the path to success. We conduct a SWOT analysis, identify your value propositions, formulate objectives and establish your tactics.
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CONTENT AUDIT

Great content is at the heart of all great marketing. We do a content inventory, then audit the content for quality, relevance, persona fit, and funnel fit, as well as identify content gaps.
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CONTENT CALENDAR

We help you develop a content calendar that organizes all your upcoming content, when it will be posted, who it will reach, and how it will be measured.
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CONTENT CREATION

Our team of writers, bloggers, social media experts and designers will help you create content across all channels that addresses all stages of the funnel and all personas.
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PROGRAMMING

Need custom programming? Our skilled developers are fluent in multiple programming languages and can custom-build websites, apps and more.
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BUYER PERSONS AND JOURNEY

Buyer personas, and the journeys they take to become customers, are at the core of effective marketing.
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TEST, MONITOR, MEASURE

From subject lines to headlines to banner images, we’ll help you identify what works.
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WORKFLOWS & AUTOMATION

Workflows are what make marketing automation work. They remove the drudgery and take your campaigns to the next level.
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REPORTING & METRICS

Our Data Studio brings all the metrics you need into a single view. You can easily see what’s working and what's not. 

Let's Connect

We'd love to help you grow and exceed your marketing & sales goals.

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