Proven Process
We are strategic thinkers who use proven inbound marketing processes to ensure predictable, repeatable results.
Proven Tactics
Our team of marketing professionals has the technical and creative skills to create marketing campaigns that work.
Proven Results
We focus on measurable, bottom-line results: more conversions, more closed deals, more new customers.
DISCOVERY
Client discovery is a critical element of beginning a new relationship with clients. During the discovery phase, we uncover your needs, challenges, and desired results. We establish your KPIs, identify your personas, map your buyer’s journeys, and make sure your sales and marketing teams are aligned to achieve success.
Easy Onboarding
Onboarding is the beginning of our engagement. During the onboarding process, we define clear actions that will spur quick-win results while we work on long-term plans.
PLANNING
Once discovery is completed, planning and strategy take place. The insights gained from discovery are put into action. Campaigns are devised, content needs are identified, editorial calendars are established, personas and buyer’s journeys are mapped, dashboards are built, and duties are assigned.
Game Planning
Without a game plan, not even the most brilliant marketing campaign can succeed. We devise game plans that are practical, logical, and easy to implement.
BUILD & LAUNCH
This phase is where the discovery and planning work becomes tangible. Content is written, designs are created, websites are built, workflows and automation are constructed, and campaigns are launched. Implementation is an ongoing effort that grows as new initiatives are introduced and new campaigns are devised.
The 2-8-1 Rule
At Inbound 281, our mission is guided by what we call the 2-8-1 Rule. It’s the foundation for our entire business. It helps us help you.
OPTIMIZATION
Gain insight into your campaign performance to see which marketing assets are working the hardest, and to show how marketing impacts the bottom line. Our dashboard reports are full of actionable insights that take your campaigns to the next level.
Achieving Perfection
Marketing is an iterative process. It is rarely a “set it and forget it” endeavor. That’s what we love about the industry -- tweaking and fine-tuning things to perfection.
NEW CLIENT QUESTIONNAIRE
Our client questionnaire documents everything we need to know about you and assures that all members of our teams know and understand your business.
Paid Media
Our Google, Facebook, and LinkedIn campaigns generate sky-high click-through rates at rock-bottom prices. From planning to creative, we handle all aspects of paid media, and back it up with transparent and comprehensive reporting.
DIGITAL MARKETING ASSESSMENT
Our assessment evaluates your current website and marketing program for areas of improvement. We analyze how you compare to the competition and where opportunities exist.
STRATEGIC GAME PLAN
Our game plan makes sure you are on the path to success. We conduct a SWOT analysis, identify your value propositions, formulate objectives and establish your tactics.
CONTENT AUDIT
Great content is at the heart of all great marketing. We do a content inventory, then audit the content for quality, relevance, persona fit, and funnel fit, as well as identify content gaps.
CONTENT CALENDAR
We help you develop a content calendar that organizes all your upcoming content, when it will be posted, whom it will reach, and how it will be measured.
CONTENT CREATION
Our team of writers, bloggers, social media experts, and designers will help you create content across all channels that address all stages of the funnel and all personas.
PROGRAMMING
Need custom programming? Our skilled developers are fluent in multiple programming languages and can custom-build websites, apps, and more.
BUYER PERSONAS AND JOURNEY
Buyer personas, and the journeys they take to become customers, are at the core of effective marketing.
TEST, MONITOR, MEASURE
From subject lines to headlines to banner images, we’ll help you identify what works.
WORKFLOWS & AUTOMATION
Workflows are what make marketing automation work. They remove the drudgery and take your campaigns to the next level.
REPORTING & METRICS
Our Data Studio brings all the metrics you need into a single view. You can easily see what’s working and what's not.
