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THE INBOUND 281 MARKETING PROCESS

Attract, Engage And Delight Your Way To Growth.

WE DO THE WORK, YOU REAP THE REWARDS

Marketing in the digital age is hard work. There are lots of moving parts. For companies that lack in-house marketing resources, the task can seem daunting. That’s where we come in. We are an experienced digital marketing agency that delivers proven, measurable results.

Inbound 281’s proven inbound marketing process turns your website into a true growth engine for your business.

Proven Process

We are strategic thinkers who use proven inbound marketing processes to ensure predictable, repeatable results.

Our proven digital marketing tactics help you attract leads, convert them into customers, and grow your business. SEO, PPC, websites, email, social media and more.

Proven Tactics

Our team of marketing professionals has the technical and creative skills to create marketing campaigns that work.

Inbound 281 provide proven, repeatable results. Trust your marketing efforts to us. We are Detroit’s leading inbound marketing agency.

Proven Results

We focus on measurable, bottom-line results: more conversions, more closed deals, more new customers.

 

DISCOVERY

Client discovery is a critical element of beginning a new relationship with clients. During the discovery phase, we uncover your needs, challenges, and desired results. We establish your KPIs, identify your personas, map your buyer’s journeys, and make sure your sales and marketing teams are aligned to achieve success.

Easy Onboarding

Onboarding is the beginning of our engagement. During the onboarding process, we define clear actions that will spur quick-win results while we work on long-term plans.

Client discovery is one of the key stages of Inbound 281’s inbound marketing engagement process.
 

PLANNING

Once discovery is completed, planning and strategy take place. The insights gained from discovery are put into action. Campaigns are devised, content needs are identified, editorial calendars are established, personas and buyer’s journeys are mapped, dashboards are built, and duties are assigned.

Game Planning

Without a game plan, not even the most brilliant marketing campaign can succeed. We devise game plans that are practical, logical, and easy to implement.

The Inbound 281 game plan helps our clients execute flawless marketing campaigns that attract leads and grow business.
 

BUILD & LAUNCH

This phase is where the discovery and planning work becomes tangible. Content is written, designs are created, websites are built, workflows and automation are constructed, and campaigns are launched. Implementation is an ongoing effort that grows as new initiatives are introduced and new campaigns are devised.

The 2-8-1 Rule

At Inbound 281, our mission is guided by what we call the 2-8-1 Rule. It’s the foundation for our entire business. It helps us help you.

After the planning is done, our inbound marketing campaigns are built and then launched, including websites, email, social media, workflows, landing pages, PPC and SEO.
 

OPTIMIZATION

Gain insight into your campaign performance to see which marketing assets are working the hardest, and to show how marketing impacts the bottom line. Our dashboard reports are full of actionable insights that take your campaigns to the next level.

Achieving Perfection

Marketing is an iterative process. It is rarely a “set it and forget it” endeavor. That’s what we love about the industry -- tweaking and fine-tuning things to perfection.

Metrics and analysis are used to optimize and fine-tune Inbound 281 marketing campaigns.

MARKETING TACTICS THAT WORK

Our repeatable, proven processes can be used by any size company, in any industry. Our solutions are scalable and adaptable. From onboarding to implementation, our process provides the peace of mind you need to know that your marketing is in good hands.

NEW CLIENT QUESTIONNAIRE

NEW CLIENT QUESTIONNAIRE

Our client questionnaire documents everything we need to know about you and assures that all members of our teams know and understand your business.

Inbound Marketing KICKOFF MEETING

Paid Media

Our Google, Facebook, and LinkedIn campaigns generate sky-high click-through rates at rock-bottom prices. From planning to creative, we handle all aspects of paid media, and back it up with transparent and comprehensive reporting.

DIGITAL MARKETING ASSESSMENT

DIGITAL MARKETING ASSESSMENT

Our assessment evaluates your current website and marketing program for areas of improvement. We analyze how you compare to the competition and where opportunities exist.

STRATEGIC GAME PLAN

STRATEGIC GAME PLAN

Our game plan makes sure you are on the path to success. We conduct a SWOT analysis, identify your value propositions, formulate objectives and establish your tactics.

CONTENT AUDIT

CONTENT AUDIT

Great content is at the heart of all great marketing. We do a content inventory, then audit the content for quality, relevance, persona fit, and funnel fit, as well as identify content gaps.

CONTENT CALENDAR

CONTENT CALENDAR

We help you develop a content calendar that organizes all your upcoming content, when it will be posted, whom it will reach, and how it will be measured.

CONTENT CREATION

CONTENT CREATION

Our team of writers, bloggers, social media experts, and designers will help you create content across all channels that address all stages of the funnel and all personas.

PROGRAMMING

PROGRAMMING

Need custom programming? Our skilled developers are fluent in multiple programming languages and can custom-build websites, apps, and more.

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BUYER PERSONAS AND JOURNEY

Buyer personas, and the journeys they take to become customers, are at the core of effective marketing.

TEST, MONITOR, MEASURE

TEST, MONITOR, MEASURE

From subject lines to headlines to banner images, we’ll help you identify what works.

WORKFLOWS & AUTOMATION

WORKFLOWS & AUTOMATION

Workflows are what make marketing automation work. They remove the drudgery and take your campaigns to the next level.

REPORTING & METRICS

REPORTING & METRICS

Our Data Studio brings all the metrics you need into a single view. You can easily see what’s working and what's not. 

 

Get Our 7-Step Proven Process For Building Buyer Personas

 

Download The Kit

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