Many agencies claim they generate leads. But what good are a bunch of unqualified leads? Our experience and insights help you attract high quality, high intent leads, the kind who fit your persona profiles and are ready to buy.
Inbound 281 is a growth-focused inbound marketing agency centered on client success. We live, eat and breath inbound marketing. Using proven strategies and tactics, we help businesses attract more leads, convert them into customers faster, and achieve sustained success. We do this for many different companies and industries. We can do it for you.
Client discovery is a critical element of beginning a new relationship with clients. During the discovery phase, we uncover your needs, challenges, and desired results. We establish your KPIs, identify your personas, map your buyer’s journeys, and make sure your sales and marketing teams are aligned to achieve success.
Key Performance Indicators (KPIs) improve marketing performance by allowing everyone to see how campaigns are performing for the metrics that really matter. Different campaigns can have different marketing goals. KPIs make sure everyone and everything is working toward the intended outcomes.
Once discovery is completed, planning and strategy take place. The insights gained from discovery are put into action. Campaigns are devised, content needs are identified, editorial calendars are established, personas and buyer’s journeys are mapped, dashboards are built, and duties are assigned.
Without a game plan, even the most brilliant marketing campaigns can go awry. Today’s digital marketing has many moving parts. A game plan keeps everything aligned and everyone working in unison to achieve your marketing goals.
Implementation is where discovery and planning become tangible. Content is written, designs are created, websites are built, workflows and automations are constructed, and campaigns are launched. Implementation is often an ongoing effort that grows as new initiatives are introduced and new campaigns are devised to satisfy them.
Once we are confident we have a thorough, comprehensive marketing plan, we take steps to implement the actions outlined in the plan.
Gain insight into your campaign performance to see which marketing assets are working the hardest, and to show how marketing impacts the bottom line. Our dashboard reports are full of actionable insights that will take your campaigns to the next level.
Marketing is an art and a science. Data drives the decision-making process, as well as dictates iterative changes that can and should be made to improve campaign performance and identify opportunities.