High-Quality Video. Clear Messages.

Showing the Full Range of Hatteras's Print Capabilities

Hatteras Inc. needed more than service pages and descriptions to show the full range of what they do. They needed a way to bring both sides of their business to life, from the hands-on craft of custom apparel to the precision behind critical patient billing communications, in a way that spoke clearly to each audience.

TALK VIDEO STRATEGY

Custom Apparel

Patient Billing Services

Through these videos, Hatteras gives clients a closer look at two very different sides of their business: the hands-on craft behind I Am Detroit's custom apparel, and the precision behind their patient billing communications. These videos help clients see the process and quality behind the work before they ever place an order.

Hatteras Screen Printing

Identifying The Problem

Hatteras Needed a Clearer Way to Showcase Their Full Range

Hatteras had the equipment, expertise, and scope to stand out in a crowded print and apparel market. The challenge was that their offerings, from custom apparel to billing communications, were difficult to convey through static descriptions alone. The company needed a stronger way to:

Show the craftsmanship behind their custom apparel
Build trust in a detail-sensitive service like billing
Speak clearly to distinct audiences with different needs

How We Helped Hatteras Inc.

Video Campaigns Built To Show Their Capabilities

We created a set of videos designed to show Hatteras's capabilities in action for their custom apparel sector, alongside a dedicated video on their patient billing statement services. Rather than one generic overview, this gave each audience a clear, focused look at the specific services that mattered to them.

The finished videos give Hatteras a flexible set of assets they can use across their website, sales conversations, and marketing, making it easier to show prospects exactly what Hatteras does and the quality behind it.

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Part of a Larger Strategy

Bringing Each Service to Life on Their Website

Beyond the main overview video, these apparel videos were built as part of a broader content strategy for I Am Detroit. Each one lives on its own dedicated page on Hatteras's website, covering custom storefronts, screen printing, and embroidery individually, alongside supporting details specific to that service. This gives prospects a deeper, more focused resource for the exact service they're researching, pairing video with the information they need to move forward with confidence.

Screen Printing

Embroidery

Custom Storefronts

WHY WORK WITH INBOUND 281

Hear What Our Clients Have To Say

Whether it's a short-term project or an ongoing fractional engagement, we show up the same way: prepared, collaborative, and focused on your results. From strategy and HubSpot to marketing execution, content, and creative, these testimonials highlight the clear communication, reliability, and hands-on support we provide.

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PRO VIDEO SHOULDN’T BE OUT OF REACH

VIDEO MARKETING MADE AFFORDABLE

We built our video studio to help make video accessible, strategic, and cost-effective for professionals and businesses of all sizes. Ready to create content that performs? Schedule a consultation or contact us directly to learn more.

Duane team photo (2) Mark Parent

mparent@inbound281.com

(248)-505-9430

LET'S TALK VIDEO STRATEGY