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Digital Marketing Past Training EVENTS

Metro Detroit Digital Marketing Education and Training Events

PAST INBOUND 281 EVENTS

Here are our past guest speakers — make sure not to miss future ones!

Vidyard Video for HubSpot Tips and Tricks

A Detroit HUG Webinar

  • October 22, 2020, | 11:00AM - 12:00PM EST

Join us October 22 when Jacob Fernandes, Customer Outcomes Manager at Vidyard, shares how 1000's of HubSpot customers leverage video in their communication strategies.

Make an impact

Personalized video improves click-through rates, on-page conversions, and engagement rates.

  • Connect with prospects and customers on an individual level
  • Delight your audience
  • See higher click through and open rates

Here's what you will learn

Jacob will review best practices for utilizing video for optimum effect. Attend this webinar and you will learn:

  • How to create a Vidyard account and connect it to your HubSpot account
  • How to create a brand-new video
  • How to upload an existing video
  • Creative ways to use video
  • Best practices for creating effective personalized videos that will increase response rates and generate more sales
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Virtual Events Tips and Tricks Using HubSpot

A Detroit HUG Webinar

  • September 10, 2020, | 11:00AM - 12:00PM EST

Join us Sept. 10 when Vanessa Glennie, Marketing Manager at iTech Solutions, shares secrets for hosting virtual events.

Vanessa will review the processes iTech uses to attract, engage and increase attendance for their virtual events, including what she does in HubSpot to get commitments from the 1,000+ prospects (!) who have attended recent events.

Attend this webinar and you will learn:

  • How to develop topics that resonate with your audience
  • How to promote the event and gain registrations and, most importantly, attendance
  • How to report this information and communicate event attendance with your sales team effectively

Scenario Planning to Identify New Business Opportunities

A Webinar

  • July 14, 2020, | 10:30 - 11:30AM EST

The economy is rebooting. Is your company ready? The Griffioen Consulting Group and Inbound 281 are pleased to host a webinar to get you ready for the post-corona economy. We will explore what the new economy may look like, how it impacts your business, and how to identify opportunities using the proven methods of scenario planning. 

Don't be caught flat-footed. Attend this free webinar and prepare yourself.
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Ben Reese

HubSpot Live Chat: A Local Case Study with Best Practices

A Special Detroit HUG Webinar

  • June 3, 2020, |  11:30AM - 12:30PM EST

Used properly, live chat can increase web conversions, improve customer service, and pre-qualify leads. The benefits are enormous. But where do you start? And what can you expect?

This webinar has the answers.

Benjamin Reese, the Marketing Director of Troy, Michigan-based Dimensional Control Systems, is a live chat expert. He’s been using live chat for several years to grow leads, sales and revenue.

On this webinar, Ben will showcase his experiences and share advice for planning, implementing and leveraging HubSpot live chat.

This is a can’t-miss webinar for anyone considering live chat. 

ACCOUNT-BASED MARKETING: WHAT SMBS SHOULD KNOW ABOUT ENTERPRISE MARKETING TRENDS

AN INBOUND281 SPECIAL EVENT

  • Nov. 21, 2019 | 9:30AM - 11:30AM EST

East coast vs West coast, SMBs vs Enterprise...there are some very different things happing in sales and marketing. As affordable, amazingly powerful sales and marketing technology levels the playing field, SMB B2Bs can learn some valuable lessons from their enterprise brethren. Join us for an intro to account-based marketing and learn how to get more traction from your sales and marketing time, efforts, and dollars. Featuring Jeff Letson, founder of Revenue Refinery.
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Brenda Meller

TOP 10 THINGS TO DO NOW ON LINKEDIN TO OPTIMIZE YOUR RESULTS ...

AN INTENSIVE HOW-TO EVENT

  • Oct. 17, 2019 | 9:30AM - 11:30AM EST

Are you ON LinkedIn? Are you using it the right way? If so, you're getting results every week. If not, you might NOT be using LinkedIn the right way.  Attend this session to learn the top 10 things to do NOW on LinkedIn to optimize your results. This session is led by LinkedIn marketing expert Brenda Meller. Register today to learn all you need to maximize LinkedIn.  

HIGHLIGHTS OF INBOUND 2019

A DETROIT HUG EVENT

  • Oct. 1, 2019 | 8:00 AM - 10:00 AM EST in Troy
  • Oct. 1, 2019 | 11:30 AM - 1:30 PM EST in Detroit

HubSpot Senior Customer Success Manager Mike Stone will cover the highlights of HubSpot's INBOUND 2019 conference, which is attended by over 24,000 marketers in Boston each year. These marketers grapple with the same tough problems that you do, and we'll be bringing home highlights of the 2019 event to you. Note: this HUG event will be conducted twice: once in in the morning in Troy, MI and then again at lunchtime at the Mike Ilitch School of Business in Detroit. Choose the session that works best for you.
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HOW TO CREATE AMAZING SALES-ENABLING MARKETING

AN INTENSIVE INBOUND WEBINAR

  • June 25, 2019 | 1:00 pm - 2:00 pm EST

As a marketer, your job is to support your sales team. You do this by creating marketing campaigns and messaging meant to attract and nurture leads. But are your marketing efforts really helping your sales team? In this one-hour webinar, HubSpot sales consultant and business growth expert Chris Alexis will provide tips for creating killer content and campaigns that actually do help the sales effort. Don't miss out on this chance to learn how to become the kind of marketer your sales team will love.

FUTURE-PROOF YOUR MARKETING, SALES & SERVICES: GROWING YOUR BUSINESS IN AN ON-DEMAND WORLD

DETROIT HUBSPOT USER GROUP EVENT

  • May 16, 2019 | 4:00 pm - 6:00 pm EDT
  • LOCATION: Inbound 281 | 2155 Butterfield Drive | Troy, Michigan 48084 | Lower Level Auditorium

In a world where the Sales and Marketing funnel is dying and customers behavior is ever changing, how can companies make sure to future-proof their survival? In this Detroit HUG session, Sam Hirbod, Principal Channel Consultant at HubSpot, will cover ongoing and future trends and how we need to rethink how we market, sell and serve our customers in order to survive the future.

Sam is an expert in the fields of inbound marketing, business consulting, and account management. He is an Inbound Marketing and Business Strategy coach and is responsible for helping HubSpot's largest Agencies grow better by translating business cases into sustainable action plans. Before HubSpot he was Head of Marketing & Analytics and selected as a Google trainer, on topics including digitization, future of content and delivering success to clients to name a few.
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THE FUTURE OF AI CHAT BOTS

AN INTENSIVE INBOUND WEBINAR

  • May 2, 2019 | 9:30 AM - 11:30 AM
  • LOCATION: Inbound 281 | 2155 Butterfield Drive | Troy, Michigan 48084 | First-Floor Training Room

ROCO Real Estate has been using aritificial intelligence to transform their commercial real estate business. Occupancy rates have skyrocketed since they implemented an AI agent code named "Lisa." Join us as Chris Bobcean, Director of marketing for ROCO, explains how Lisa came about and the significant impact she has made on ROCO's operations. Chris will share lessons learned from implementing and managing Lisa.

ADVANCE YOUR SKILLS, EXPAND YOUR POTENTIAL

ATTEND OUR PROFESSIONAL DEVELOPMENT WORKSHOP TO LEARN THE INS AND OUTS OF INBOUND MARKETING

  • FEATURED SPEAKER: MARK PARENT
  • February 28, 2019 | 9:30 AM - 11:30 AM

Are you a Detroit marketer or executive looking to expand your marketing knowledge and capabilities? Attend our professional development workshop to learn the ins and outs of inbound marketing. Thousands of companies use the inbound methodology every day to grow. You can, too. Don’t miss out. Register today!
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THE FUNDAMENTALS OF ADVERTISING ON LINKEDIN

A SPECIAL PRESENTATION BY LINKEDIN LABS

  • January 24, 2019 | 4:00 PM - 6:00 PM EST
  • INBOUND 281 | 2155 Butterfield Drive Suite: 205 | Troy, Michigan 48084 | Lower Level Auditorium

Join us in this marketing lab as we set the foundation for successfully advertising on LinkedIn. We will deep dive into how to buy, implement, optimize and measure your Sponsored Content, InMail and Display campaigns. We'll also discuss the importance of content marketing and distribution on LinkedIn.

This class is ideal for people just getting started with LinkedIn ads or those who would like a refresher on the basics of the LinkedIn advertising platform.

CONTENT PERSONALIZATION IS THE FUTURE OF MARKETING

A WEBINAR SHOWING HOW CONTENT PERSONALIZATION IMPROVES LEAD NURTURING

  • FEATURED PRESENTER: HUBSPOT’S CHRIS ALEXIS
  • DECEMBER 6, 2018 | 12:00 - 1:00 PM EST

You might already use content personalization. But are you using it fully? And effectively? Join us for this free webinar featuring HubSpot inbound marketing expert Chris Alexis. Chris will take a deep dive into content personalization and show why it is the future of marketing. He will demonstrate how content personalization can be maximized to engage visitors and move them more efficiently along the buyer's journey.

Click here to download a recording of the webinar.
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THE POWER OF CORPORATE STORYTELLING

LEARN TECHNIQUES TO INFLUENCE OTHERS, INSPIRE ACTION AND MAKE BETTER DECISIONS

  • FEATURED SPEAKER: BRIAN O'KEEFE
  • NOVEMBER 29, 2018 | 9:30 AM - 11:30 AM

In today’s business world, leadership is no longer a one-way street. The most effective leaders are the ones who create consensus and get others on board with their ideas. They use storytelling to influence and inspire action. You can, too. Join Brian O’Keefe for this live event as he shares insights into the techniques of corporate storytelling that will help you create meaningful, audience-focused messaging that inspires allegiance, enables action, and leads to better decision-making. This event is part of our "Fuel Your Inbound Marketing" series of seminars.

"The presentation was very cohesive and engaging. I would love to attend more presentations."

– Karen Abbott, Rutherford Winans Elementary School

"Entertaining, energetic and convincing."

– Renee Ahee, Marygrove College

"Lots of great ideas. Inspirational. I wish a lot of my counterparts were here. I was left wanting to see more. I followed Brian on LinkedIn immediately."

– Eric McCahill, Atlas Copco

BOOST YOUR CONVERSION RATES

LEARN THE PROVEN METHOD FOR TURNING LEADS INTO SALES

  • FEATURED SPEAKER: MARK PARENT
  • OCTOBER 25, 2018 | 9:30 AM - 11:30 AM

You've done a good job attracting leads. Now, how do you convert and close them? Attend our FREE workshop Oct. 25 to learn HubSpot's proven strategies and techniques. In this informative workshop you will learn the power of the inbound marketing methodology and best practices to: attract the right qualified leads, nurture leads with the right content in the customer buyer's journey, convert those leads to customers, and generate a more predictable sales pipeline. Thousands of companies use inbound marketing to achieve results. You can, too. Register today!
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AUTOMATION BEYOND MARKETING

JOIN HUBSPOT ACADEMY SENIOR PROFESSOR KEVIN DUNN FOR A LIVELY AND IMPACTFUL DISCUSSION THAT WILL TAKE YOUR INBOUND MARKETING EFFORTS TO THE NEXT LEVEL

  • FEATURED SPEAKER: KEVIN DUNN
  • SEPTEMBER 27, 2018 | 5:00 PM - 7:30 PM
  • LOCATION:281 ENTERPRISE CT, STE 100, BLOOMFIELD HILLS, MI 48302

Join Kevin Dunn, Senior Professor at HubSpot Corporate, for an automation domination session. We'll go beyond just marketing automation to develop a more robust automation strategy that incorporates sales, service, and more.

The session will provide tips, tricks, and best practices for building effective workflows and example workflows attendees could go build right away. We'll also carve time out to review INBOUND 2018 and the new products and features announced at the event.

As part of Hubspot’s agency partner program, Kevin has consulted more than 75 agencies around effective inbound marketing strategies. You won’t want to miss his presentation.

Here's a video recap of the session.

HEALTHY & SMART THE POWER OF SCORECARDS

FOCUS ON THE KPIS THAT MATTER TO YOUR WORK

  • FEATURED SPEAKER: PRESTON TRUE
  • APRIL 26, 2018 | 9:30 AM - 11:30 AM
  • INBOUND 281 | 281 ENTERPRISE CT, STE 100, BLOOMFIELD HILLS, MI 48302

Guest speaker Preston True will show you how to eliminate marketing, sales, and operations blind spots in your business through the use of weekly scorecards. His quantitative system prompts you to make qualitative changes every seven days — empowering you to overcome your business blind spots and the hurdles that they create.

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THE PSYCHOLOGY BEHIND THE SALE: LEARN HOW TO SELL MORE

SELL MORE BY NOT SELLING

  • FEATURED SPEAKER: ERIK MEIER
  • MAY 3, 2018 | 9:30 AM - 11:30 AM
  • INBOUND 281 | 281 ENTERPRISE CT, STE 100, BLOOMFIELD HILLS, MI 48302

You'll find this workshop helpful if you spend too much time chasing prospects who don't buy, create too many proposals and quotes that don't go anywhere or find yourself too often providing unpaid work. Erik has helped his clients solve all these problems and more. If you're ready to shift your sales perspective, sign up now!

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BETTER RESULTS WITH INBOUND MARKETING

LEARN THE BEST WAY TO ATTRACT, CONVERT, AND CLOSE LEADS ONLINE

  • FEATURED SPEAKER: MARK PARENT
  • APRIL 26, 2018 | 9:30 AM - 11:30 AM
  • INBOUND 281 | 281 ENTERPRISE CT, STE 100, BLOOMFIELD HILLS, MI 48302

In this workshop, you will learn how to use the Inbound Methodology to properly attract traffic to your website, use a proven conversion process to convert leads from your website, and then nurture leads into customers.
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