“Prospecting with HubSpot Sequences”
A Detroit HUG Webinar
- Tuesday, December 7 | 11:00AM - 12:00PM EST
Learn to improve your reach with the right behaviors, attitudes, and techniques by leveraging the tools available in Sales Hub and the available automated tools.
The need to sell and prospecting didn’t change during the pandemic. If anything, the pandemic stressed the need to find new and unique ways to prospect and sell without traditional meetings and events. Prospecting through LinkedIn, email, and traditional cold calls have never been more important.
A CRM like HubSpot can help you be organized with the WHO, but managing the HOW and WHEN requires specific tools. This is where the Behaviors, Attitudes, and Techniques of Sandler Training, partnered with the automation tools of Sales Hub, come in. Stay organized, on time, and efficient. In this presentation, Chris will show you templates he uses to automate prospecting, selling, and earning new business when the traditional methods change.
Presenter: Chris Drouin
A 20 year veteran of sales and marketing, Chris is currently a Sandler Sales Training Executive coaching and working with salespeople, sales leaders, and company executives. Chris has worked in a diverse range of industries for some of the premier brands in those fields.
LinkedIn Profile: https://www.linkedin.com/in/chrisdrouinsolutions
Want To See A Learning Management System Built On The HubSpot CMS?
A Detroit HUG Webinar
- Wednesday, October 27 | 11:00AM - 12:00PM EST
- CLICK HERE TO WATCH A RECORDING OF THIS EVENT
Want to see a Learning Management System built on the HubSpot CMS? Introducing HubLMS, No Coding Required!
Join us for this live event Introducing a Learning Management System (LMS) built on the HubSpot CMS.
2021 has ushered in using videos and educational content to engage with your customers and prospects. You are already using HubSpot to enhance, understand, and report on your digital transformation project. See how the HubLMS can help you take the next step.
Want to see an HubLMS in action? Take a look at this dashboard -- https://so.ilitchbusiness.wayne.edu/en/hublms-dashboard.
Follow the Big Data and Artificial Intelligence for Marketing Analytics course journey. You will see all the features and functionality available and fully integrated into HubSpot! What features in HubSpot should I be looking for? See how the HubLMS integrates with the CRM, Email, Forms, Global Headers/Footers, Lists, Objects, Properties, Responsive, Security, Wistia, and Workflows. You will also see the Dashboards and Reports in action.
So, what is the example "Big Data and Artificial Intelligence for Marketing Analytics" course about? The purpose of the course, to create a framework to help you know what to do. The lessons will focus on what is happening in the digital interactive market space and describe how you and your organization can participate in this evolving phenomenon. You will gain insights that can help you and your organization understand how to communicate with visitors and users while you are beginning your digital interactive transformation journey.
HubSpot Portal “Lean Marketing” Performance Audit
A Detroit HUG Webinar
- September 15, 2021, | 11:00AM - 12:00PM EST
- CLICK HERE TO WATCH A RECORDING OF THIS EVENT
Join us on September 15 when Chris Alexis, Channel Partner at HubSpot, shows you how to get an understanding of how to set KPIs and amplify your efforts of your HubSpot Marketing Portal. Manufacturers and service industry users will learn how to identify the key metrics that will help you get the most out of your HubSpot Portal.
About this event
In this HUG webinar, you’ll learn how to identify key metrics that impact your marketing results. Manufacturers and services industry companies know that lean processes improve efficiency, reduce waste, and increase productivity. These same principles work for marketing, too.
In this webinar, we will review all aspects of your marketing portal to make sure you understand how to leverage lean principles to identify waste and duplication in your marketing efforts, where to improve personalization to increase efficiency and marketing results, and how to use automation in your paid media tactics across the awareness, consideration, and decision stages of the buyer’s journey.
- Our special guest for this webinar is Chris Alexis, Principal Channel Account Manager at HubSpot. Chris is one of the first 40 employees at HubSpot with over 12 years of experience using the HubSpot technology.
- We'll carve out time for Q & A to answer any specific questions you may have. Join us for this webinar and learn how to execute lean principles in your HubSpot Marketing Portal. Delight your audience
Vidyard Video for HubSpot Tips and Tricks
A Detroit HUG Webinar
- October 22, 2020, | 11:00AM - 12:00PM EST
Join us October 22 when Jacob Fernandes, Customer Outcomes Manager at Vidyard, shares how 1000's of HubSpot customers leverage video in their communication strategies.
Make an impact
Personalized video improves click-through rates, on-page conversions, and engagement rates.
- Connect with prospects and customers on an individual level
- Delight your audience
- See higher click through and open rates
Here's what you will learn
Jacob will review best practices for utilizing video for optimum effect. Attend this webinar and you will learn:
- How to create a Vidyard account and connect it to your HubSpot account
- How to create a brand-new video
- How to upload an existing video
- Creative ways to use video
- Best practices for creating effective personalized videos that will increase response rates and generate more sales
Virtual Events Tips and Tricks Using HubSpot
A Detroit HUG Webinar
- September 10, 2020, | 11:00AM - 12:00PM EST
Join us Sept. 10 when Vanessa Glennie, Marketing Manager at iTech Solutions, shares secrets for hosting virtual events.
Vanessa will review the processes iTech uses to attract, engage and increase attendance for their virtual events, including what she does in HubSpot to get commitments from the 1,000+ prospects (!) who have attended recent events.
Attend this webinar and you will learn:
- How to develop topics that resonate with your audience
- How to promote the event and gain registrations and, most importantly, attendance
- How to report this information and communicate event attendance with your sales team effectively
Scenario Planning to Identify New Business Opportunities
A Webinar
- July 14, 2020, | 10:30 - 11:30AM EST
The economy is rebooting. Is your company ready? The Griffioen Consulting Group and Inbound 281 are pleased to host a webinar to get you ready for the post-corona economy. We will explore what the new economy may look like, how it impacts your business, and how to identify opportunities using the proven methods of scenario planning.
Don't be caught flat-footed. Attend this free webinar and prepare yourself.
HubSpot Live Chat: A Local Case Study with Best Practices
A Special Detroit HUG Webinar
- June 3, 2020, | 11:30AM - 12:30PM EST
Used properly, live chat can increase web conversions, improve customer service, and pre-qualify leads. The benefits are enormous. But where do you start? And what can you expect?
This webinar has the answers.
Benjamin Reese, the Marketing Director of Troy, Michigan-based Dimensional Control Systems, is a live chat expert. He’s been using live chat for several years to grow leads, sales and revenue.
On this webinar, Ben will showcase his experiences and share advice for planning, implementing and leveraging HubSpot live chat.
This is a can’t-miss webinar for anyone considering live chat.
ACCOUNT-BASED MARKETING: WHAT SMBS SHOULD KNOW ABOUT ENTERPRISE MARKETING TRENDS
AN INBOUND281 SPECIAL EVENT
- Nov. 21, 2019 | 9:30AM - 11:30AM EST
East coast vs West coast, SMBs vs Enterprise...there are some very different things happing in sales and marketing. As affordable, amazingly powerful sales and marketing technology levels the playing field, SMB B2Bs can learn some valuable lessons from their enterprise brethren. Join us for an intro to account-based marketing and learn how to get more traction from your sales and marketing time, efforts, and dollars. Featuring Jeff Letson, founder of Revenue Refinery.
TOP 10 THINGS TO DO NOW ON LINKEDIN TO OPTIMIZE YOUR RESULTS ...
AN INTENSIVE HOW-TO EVENT
- Oct. 17, 2019 | 9:30AM - 11:30AM EST
Are you ON LinkedIn? Are you using it the right way? If so, you're getting results every week. If not, you might NOT be using LinkedIn the right way. Attend this session to learn the top 10 things to do NOW on LinkedIn to optimize your results. This session is led by LinkedIn marketing expert Brenda Meller. Register today to learn all you need to maximize LinkedIn.
HIGHLIGHTS OF INBOUND 2019
A DETROIT HUG EVENT
- Oct. 1, 2019 | 8:00 AM - 10:00 AM EST in Troy
- Oct. 1, 2019 | 11:30 AM - 1:30 PM EST in Detroit
HubSpot Senior Customer Success Manager Mike Stone will cover the highlights of HubSpot's INBOUND 2019 conference, which is attended by over 24,000 marketers in Boston each year. These marketers grapple with the same tough problems that you do, and we'll be bringing home highlights of the 2019 event to you. Note: this HUG event will be conducted twice: once in in the morning in Troy, MI and then again at lunchtime at the Mike Ilitch School of Business in Detroit. Choose the session that works best for you.
HOW TO CREATE AMAZING SALES-ENABLING MARKETING
AN INTENSIVE INBOUND WEBINAR
- June 25, 2019 | 1:00 pm - 2:00 pm EST
As a marketer, your job is to support your sales team. You do this by creating marketing campaigns and messaging meant to attract and nurture leads. But are your marketing efforts really helping your sales team? In this one-hour webinar, HubSpot sales consultant and business growth expert Chris Alexis will provide tips for creating killer content and campaigns that actually do help the sales effort. Don't miss out on this chance to learn how to become the kind of marketer your sales team will love.
HOW TO CREATE AMAZING SALES-ENABLING MARKETING
AN INTENSIVE INBOUND WEBINAR
- June 25, 2019 | 1:00 pm - 2:00 pm EST
As a marketer, your job is to support your sales team. You do this by creating marketing campaigns and messaging meant to attract and nurture leads. But are your marketing efforts really helping your sales team? In this one-hour webinar, HubSpot sales consultant and business growth expert Chris Alexis will provide tips for creating killer content and campaigns that actually do help the sales effort. Don't miss out on this chance to learn how to become the kind of marketer your sales team will love.
THE FUTURE OF AI CHAT BOTS
AN INTENSIVE INBOUND WEBINAR
- May 2, 2019 | 9:30 AM - 11:30 AM
- LOCATION: Inbound 281 | 2155 Butterfield Drive | Troy, Michigan 48084 | First-Floor Training Room
ROCO Real Estate has been using aritificial intelligence to transform their commercial real estate business. Occupancy rates have skyrocketed since they implemented an AI agent code named "Lisa." Join us as Chris Bobcean, Director of marketing for ROCO, explains how Lisa came about and the significant impact she has made on ROCO's operations. Chris will share lessons learned from implementing and managing Lisa.
ADVANCE YOUR SKILLS, EXPAND YOUR POTENTIAL
ATTEND OUR PROFESSIONAL DEVELOPMENT WORKSHOP TO LEARN THE INS AND OUTS OF INBOUND MARKETING
- FEATURED SPEAKER: MARK PARENT
- February 28, 2019 | 9:30 AM - 11:30 AM
Are you a Detroit marketer or executive looking to expand your marketing knowledge and capabilities? Attend our professional development workshop to learn the ins and outs of inbound marketing. Thousands of companies use the inbound methodology every day to grow. You can, too. Don’t miss out. Register today!
THE FUNDAMENTALS OF ADVERTISING ON LINKEDIN
A SPECIAL PRESENTATION BY LINKEDIN LABS
- January 24, 2019 | 4:00 PM - 6:00 PM EST
- INBOUND 281 | 2155 Butterfield Drive Suite: 205 | Troy, Michigan 48084 | Lower Level Auditorium
Join us in this marketing lab as we set the foundation for successfully advertising on LinkedIn. We will deep dive into how to buy, implement, optimize and measure your Sponsored Content, InMail and Display campaigns. We'll also discuss the importance of content marketing and distribution on LinkedIn.
This class is ideal for people just getting started with LinkedIn ads or those who would like a refresher on the basics of the LinkedIn advertising platform.
CONTENT PERSONALIZATION IS THE FUTURE OF MARKETING
A WEBINAR SHOWING HOW CONTENT PERSONALIZATION IMPROVES LEAD NURTURING
- FEATURED PRESENTER: HUBSPOT’S CHRIS ALEXIS
- DECEMBER 6, 2018 | 12:00 - 1:00 PM EST
You might already use content personalization. But are you using it fully? And effectively? Join us for this free webinar featuring HubSpot inbound marketing expert Chris Alexis. Chris will take a deep dive into content personalization and show why it is the future of marketing. He will demonstrate how content personalization can be maximized to engage visitors and move them more efficiently along the buyer's journey.
THE POWER OF CORPORATE STORYTELLING
LEARN TECHNIQUES TO INFLUENCE OTHERS, INSPIRE ACTION AND MAKE BETTER DECISIONS
- FEATURED SPEAKER: BRIAN O'KEEFE
- NOVEMBER 29, 2018 | 9:30 AM - 11:30 AM
In today’s business world, leadership is no longer a one-way street. The most effective leaders are the ones who create consensus and get others on board with their ideas. They use storytelling to influence and inspire action. You can, too. Join Brian O’Keefe for this live event as he shares insights into the techniques of corporate storytelling that will help you create meaningful, audience-focused messaging that inspires allegiance, enables action, and leads to better decision-making. This event is part of our "Fuel Your Inbound Marketing" series of seminars.
"The presentation was very cohesive and engaging. I would love to attend more presentations."
– Karen Abbott, Rutherford Winans Elementary School
"Entertaining, energetic and convincing."
– Renee Ahee, Marygrove College
"Lots of great ideas. Inspirational. I wish a lot of my counterparts were here. I was left wanting to see more. I followed Brian on LinkedIn immediately."
– Eric McCahill, Atlas Copco
BOOST YOUR CONVERSION RATES
LEARN THE PROVEN METHOD FOR TURNING LEADS INTO SALES
- FEATURED SPEAKER: MARK PARENT
- OCTOBER 25, 2018 | 9:30 AM - 11:30 AM
You've done a good job attracting leads. Now, how do you convert and close them? Attend our FREE workshop Oct. 25 to learn HubSpot's proven strategies and techniques. In this informative workshop you will learn the power of the inbound marketing methodology and best practices to: attract the right qualified leads, nurture leads with the right content in the customer buyer's journey, convert those leads to customers, and generate a more predictable sales pipeline. Thousands of companies use inbound marketing to achieve results. You can, too. Register today!
AUTOMATION BEYOND MARKETING
JOIN HUBSPOT ACADEMY SENIOR PROFESSOR KEVIN DUNN FOR A LIVELY AND IMPACTFUL DISCUSSION THAT WILL TAKE YOUR INBOUND MARKETING EFFORTS TO THE NEXT LEVEL
- FEATURED SPEAKER: KEVIN DUNN
- SEPTEMBER 27, 2018 | 5:00 PM - 7:30 PM
- LOCATION:281 ENTERPRISE CT, STE 100, BLOOMFIELD HILLS, MI 48302
Join Kevin Dunn, Senior Professor at HubSpot Corporate, for an automation domination session. We'll go beyond just marketing automation to develop a more robust automation strategy that incorporates sales, service, and more.
The session will provide tips, tricks, and best practices for building effective workflows and example workflows attendees could go build right away. We'll also carve time out to review INBOUND 2018 and the new products and features announced at the event.
As part of Hubspot’s agency partner program, Kevin has consulted more than 75 agencies around effective inbound marketing strategies. You won’t want to miss his presentation.
Here's a video recap of the session.
HEALTHY & SMART THE POWER OF SCORECARDS
FOCUS ON THE KPIS THAT MATTER TO YOUR WORK
- FEATURED SPEAKER: PRESTON TRUE
- APRIL 26, 2018 | 9:30 AM - 11:30 AM
- INBOUND 281 | 281 ENTERPRISE CT, STE 100, BLOOMFIELD HILLS, MI 48302
Guest speaker Preston True will show you how to eliminate marketing, sales, and operations blind spots in your business through the use of weekly scorecards. His quantitative system prompts you to make qualitative changes every seven days — empowering you to overcome your business blind spots and the hurdles that they create.
THE PSYCHOLOGY BEHIND THE SALE: LEARN HOW TO SELL MORE
SELL MORE BY NOT SELLING
- FEATURED SPEAKER: ERIK MEIER
- MAY 3, 2018 | 9:30 AM - 11:30 AM
- INBOUND 281 | 281 ENTERPRISE CT, STE 100, BLOOMFIELD HILLS, MI 48302
You'll find this workshop helpful if you spend too much time chasing prospects who don't buy, create too many proposals and quotes that don't go anywhere or find yourself too often providing unpaid work. Erik has helped his clients solve all these problems and more. If you're ready to shift your sales perspective, sign up now!
BETTER RESULTS WITH INBOUND MARKETING
LEARN THE BEST WAY TO ATTRACT, CONVERT, AND CLOSE LEADS ONLINE
- FEATURED SPEAKER: MARK PARENT
- APRIL 26, 2018 | 9:30 AM - 11:30 AM
- INBOUND 281 | 281 ENTERPRISE CT, STE 100, BLOOMFIELD HILLS, MI 48302
In this workshop, you will learn how to use the Inbound Methodology to properly attract traffic to your website, use a proven conversion process to convert leads from your website, and then nurture leads into customers.