Digital Marketing Past Training EVENTS

HubSpot Live Chat: A Local Case Study with Best Practices

A Special Detroit HUG Webinar

• June 3, 2020, |  11:30AM - 12:30PM EST

Used properly, live chat can increase web conversions, improve customer service, and pre-qualify leads. The benefits are enormous. But where do you start? And what can you expect?

This webinar has the answers.

Benjamin Reese, the Marketing Director of Troy, Michigan-based Dimensional Control Systems, is a live chat expert. He’s been using live chat for several years to grow leads, sales and revenue.

On this webinar, Ben will showcase his experiences and share advice for planning, implementing and leveraging HubSpot live chat.

This is a can’t-miss webinar for anyone considering live chat. 

TOP 10 THINGS TO DO NOW ON LINKEDIN TO OPTIMIZE YOUR RESULTS ...

AN INTENSIVE HOW-TO EVENT

• Oct. 17, 2019 | 9:30AM - 11:30AM EST

Are you ON LinkedIn? Are you using it the right way? If so, you're getting results every week. If not, you might NOT be using LinkedIn the right way.  Attend this session to learn the top 10 things to do NOW on LinkedIn to optimize your results. This session is led by LinkedIn marketing expert Brenda Meller. Register today to learn all you need to maximize LinkedIn.  

HOW TO CREATE AMAZING SALES-ENABLING MARKETING

AN INTENSIVE INBOUND WEBINAR

• June 25, 2019 | 1:00 pm - 2:00 pm EST

As a marketer, your job is to support your sales team. You do this by creating marketing campaigns and messaging meant to attract and nurture leads. But are your marketing efforts really helping your sales team? In this one-hour webinar, HubSpot sales consultant and business growth expert Chris Alexis will provide tips for creating killer content and campaigns that actually do help the sales effort. Don't miss out on this chance to learn how to become the kind of marketer your sales team will love.

THE FUTURE OF AI CHAT BOTS

AN INTENSIVE INBOUND WEBINAR

• May 2, 2019 | 9:30 AM - 11:30 AM
• LOCATION: Inbound 281 | 2155 Butterfield Drive | Troy, Michigan 48084 | First-Floor Training Room

ROCO Real Estate has been using aritificial intelligence to transform their commercial real estate business. Occupancy rates have skyrocketed since they implemented an AI agent code named "Lisa." Join us as Chris Bobcean, Director of marketing for ROCO, explains how Lisa came about and the significant impact she has made on ROCO's operations. Chris will share lessons learned from implementing and managing Lisa.

THE FUNDAMENTALS OF ADVERTISING ON LINKEDIN

A SPECIAL PRESENTATION BY LINKEDIN LABS

• January 24, 2019 | 4:00 PM - 6:00 PM EST
• INBOUND 281 | 2155 Butterfield Drive Suite: 205 | Troy, Michigan 48084 | Lower Level Auditorium

Join us in this marketing lab as we set the foundation for successfully advertising on LinkedIn. We will deep dive into how to buy, implement, optimize and measure your Sponsored Content, InMail and Display campaigns. We'll also discuss the importance of content marketing and distribution on LinkedIn.

This class is ideal for people just getting started with LinkedIn ads or those who would like a refresher on the basics of the LinkedIn advertising platform.

THE POWER OF CORPORATE STORYTELLING

LEARN TECHNIQUES TO INFLUENCE OTHERS, INSPIRE ACTION AND MAKE BETTER DECISIONS

• FEATURED SPEAKER: BRIAN O'KEEFE
• NOVEMBER 29, 2018 | 9:30 AM - 11:30 AM

In today’s business world, leadership is no longer a one-way street. The most effective leaders are the ones who create consensus and get others on board with their ideas. They use storytelling to influence and inspire action. You can, too. Join Brian O’Keefe for this live event as he shares insights into the techniques of corporate storytelling that will help you create meaningful, audience-focused messaging that inspires allegiance, enables action, and leads to better decision-making. This event is part of our "Fuel Your Inbound Marketing" series of seminars.

"The presentation was very cohesive and engaging. I would love to attend more presentations."

– Karen Abbott, Rutherford Winans Elementary School

"Entertaining, energetic and convincing."

– Renee Ahee, Marygrove College

"Lots of great ideas. Inspirational. I wish a lot of my counterparts were here. I was left wanting to see more. I followed Brian on LinkedIn immediately."

– Eric McCahill, Atlas Copco

AUTOMATION BEYOND MARKETING

JOIN HUBSPOT ACADEMY SENIOR PROFESSOR KEVIN DUNN FOR A LIVELY AND IMPACTFUL DISCUSSION THAT WILL TAKE YOUR INBOUND MARKETING EFFORTS TO THE NEXT LEVEL

• FEATURED SPEAKER: KEVIN DUNN
• SEPTEMBER 27, 2018 | 5:00 PM - 7:30 PM
• LOCATION:281 ENTERPRISE CT, STE 100, BLOOMFIELD HILLS, MI 48302

Join Kevin Dunn, Senior Professor at HubSpot Corporate, for an automation domination session. We'll go beyond just marketing automation to develop a more robust automation strategy that incorporates sales, service, and more.

The session will provide tips, tricks, and best practices for building effective workflows and example workflows attendees could go build right away. We'll also carve time out to review INBOUND 2018 and the new products and features announced at the event.

As part of Hubspot’s agency partner program, Kevin has consulted more than 75 agencies around effective inbound marketing strategies. You won’t want to miss his presentation.

Here's a video recap of the session.

THE PSYCHOLOGY BEHIND THE SALE: LEARN HOW TO SELL MORE

SELL MORE BY NOT SELLING

• FEATURED SPEAKER: ERIK MEIER
• MAY 3, 2018 | 9:30 AM - 11:30 AM
• INBOUND 281 | 281 ENTERPRISE CT, STE 100, BLOOMFIELD HILLS, MI 48302

You'll find this workshop helpful if you spend too much time chasing prospects who don't buy, create too many proposals and quotes that don't go anywhere or find yourself too often providing unpaid work. Erik has helped his clients solve all these problems and more. If you're ready to shift your sales perspective, sign up now!