Digital Marketing Past Training EVENTS

ACCOUNT-BASED MARKETING: WHAT SMBS SHOULD KNOW ABOUT ENTERPRISE MARKETING TRENDS

AN INBOUND281 SPECIAL EVENT

• Nov. 21, 2019 | 9:30AM - 11:30AM EST

East coast vs West coast, SMBs vs Enterprise...there are some very different things happing in sales and marketing. As affordable, amazingly powerful sales and marketing technology levels the playing field, SMB B2Bs can learn some valuable lessons from their enterprise brethren. Join us for an intro to account-based marketing and learn how to get more traction from your sales and marketing time, efforts, and dollars. Featuring Jeff Letson, founder of Revenue Refinery.

HIGHLIGHTS OF INBOUND 2019

A DETROIT HUG EVENT

• Oct. 1, 2019 | 8:00 AM - 10:00 AM EST in Troy
• Oct. 1, 2019 | 11:30 AM - 1:30 PM EST in Detroit

HubSpot Senior Customer Success Manager Mike Stone will cover the highlights of HubSpot's INBOUND 2019 conference, which is attended by over 24,000 marketers in Boston each year. These marketers grapple with the same tough problems that you do, and we'll be bringing home highlights of the 2019 event to you. Note: this HUG event will be conducted twice: once in in the morning in Troy, MI and then again at lunchtime at the Mike Ilitch School of Business in Detroit. Choose the session that works best for you.

FUTURE-PROOF YOUR MARKETING, SALES & SERVICES: GROWING YOUR BUSINESS IN AN ON-DEMAND WORLD

DETROIT HUBSPOT USER GROUP EVENT

• May 16, 2019 | 4:00 pm - 6:00 pm EDT
• LOCATION: Inbound 281 | 2155 Butterfield Drive | Troy, Michigan 48084 | Lower Level Auditorium

In a world where the Sales and Marketing funnel is dying and customers behavior is ever changing, how can companies make sure to future-proof their survival? In this Detroit HUG session, Sam Hirbod, Principal Channel Consultant at HubSpot, will cover ongoing and future trends and how we need to rethink how we market, sell and serve our customers in order to survive the future.

Sam is an expert in the fields of inbound marketing, business consulting, and account management. He is an Inbound Marketing and Business Strategy coach and is responsible for helping HubSpot's largest Agencies grow better by translating business cases into sustainable action plans. Before HubSpot he was Head of Marketing & Analytics and selected as a Google trainer, on topics including digitization, future of content and delivering success to clients to name a few.

ADVANCE YOUR SKILLS, EXPAND YOUR POTENTIAL

ATTEND OUR PROFESSIONAL DEVELOPMENT WORKSHOP TO LEARN THE INS AND OUTS OF INBOUND MARKETING

• FEATURED SPEAKER: MARK PARENT
• February 28, 2019 | 9:30 AM - 11:30 AM

Are you a Detroit marketer or executive looking to expand your marketing knowledge and capabilities? Attend our professional development workshop to learn the ins and outs of inbound marketing. Thousands of companies use the inbound methodology every day to grow. You can, too. Don’t miss out. Register today!

CONTENT PERSONALIZATION IS THE FUTURE OF MARKETING

A WEBINAR SHOWING HOW CONTENT PERSONALIZATION IMPROVES LEAD NURTURING

• FEATURED PRESENTER: HUBSPOT’S CHRIS ALEXIS
• DECEMBER 6, 2018 | 12:00 - 1:00 PM EST

You might already use content personalization. But are you using it fully? And effectively? Join us for this free webinar featuring HubSpot inbound marketing expert Chris Alexis. Chris will take a deep dive into content personalization and show why it is the future of marketing. He will demonstrate how content personalization can be maximized to engage visitors and move them more efficiently along the buyer's journey.

Click here to download a recording of the webinar.

BOOST YOUR CONVERSION RATES

LEARN THE PROVEN METHOD FOR TURNING LEADS INTO SALES

• FEATURED SPEAKER: MARK PARENT
• OCTOBER 25, 2018 | 9:30 AM - 11:30 AM

You've done a good job attracting leads. Now, how do you convert and close them? Attend our FREE workshop Oct. 25 to learn HubSpot's proven strategies and techniques. In this informative workshop you will learn the power of the inbound marketing methodology and best practices to: attract the right qualified leads, nurture leads with the right content in the customer buyer's journey, convert those leads to customers, and generate a more predictable sales pipeline. Thousands of companies use inbound marketing to achieve results. You can, too. Register today!

HEALTHY & SMART THE POWER OF SCORECARDS

FOCUS ON THE KPIS THAT MATTER TO YOUR WORK

• FEATURED SPEAKER: PRESTON TRUE
• APRIL 26, 2018 | 9:30 AM - 11:30 AM
• INBOUND 281 | 281 ENTERPRISE CT, STE 100, BLOOMFIELD HILLS, MI 48302

Guest speaker Preston True will show you how to eliminate marketing, sales, and operations blind spots in your business through the use of weekly scorecards. His quantitative system prompts you to make qualitative changes every seven days — empowering you to overcome your business blind spots and the hurdles that they create.

BETTER RESULTS WITH INBOUND MARKETING

LEARN THE BEST WAY TO ATTRACT, CONVERT, AND CLOSE LEADS ONLINE

• FEATURED SPEAKER: MARK PARENT
• APRIL 26, 2018 | 9:30 AM - 11:30 AM
• INBOUND 281 | 281 ENTERPRISE CT, STE 100, BLOOMFIELD HILLS, MI 48302

In this workshop, you will learn how to use the Inbound Methodology to properly attract traffic to your website, use a proven conversion process to convert leads from your website, and then nurture leads into customers.