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Troy, MI


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Inbound Content Marketer

Job description:

We are looking for a motivated marketer to help fuel our inbound funnel! The ideal inbound marketing specialist will be a high-energy, creative and hard-working team member to support our social media, email marketing, online advertising, and conversion optimization efforts, in order to grow both our overall database and company revenues.

We're a small, fast-paced team so we need someone with that mindset - someone who learns quickly, is detail-oriented, organized, self-driven, passionate, and most importantly, gets things done (well). We help customers achieve better performance and profitability by partnering with HR and Talent Acquisition Teams to create tailored solutions that dramatically improve the quality of hire. The unique blend of high-touch consultation, advanced technology, measurement accuracy, and employment lifecycle analytics enables us to build innovative, award-winning pre and post-hire assessments that deliver an average $20:1 return on investment.

Responsibilities And DutiesAreas:

  • Ongoing competitor analysis to ensure proper keywords are targeted on-site and in marketing and other campaigns 
  • Reviewing and analyzing company website that can be improved and optimized
  • Preparing detailed strategy reports and presenting recommendations for updates, changes, and improvements
  •  Identifying powerful keywords to drive the most valuable traffic and implementing approved strategies 
  • Advising on, creating, and monitoring PPC campaigns 
  • Partnering with company writers and designers to design and launch effective SEO content for blogs, websites, and social media accounts 
  • Keeping updated on both white hat and black hat SEO strategies to avoid staying within search engine guidelines

Required Knowledge, Skills, and Abilities:

  • Proven expertise in content marketing, content growth, and SEO
  • Proven expertise in search engine optimization practices and white hat SEO
  • Outstanding ability to think creatively, strategically, and proactively identify and resolve problems 
  • Excellent verbal and written communication skills • Ability to work within a team and independently • 3+ years' experience in Google analytics
  • 3+ years with website optimization tools
  • 2+ years with Hubspot Marketing Hub and CRM 
  • 2+ years in GoogleAds and LinkedIn Ad campaigns
  • Proven SEM experience managing PPC campaigns in Google and LinkedIn 
  • 2+ years experience with bid management tools 
  • 3+ years with A/B and multivariate experiments 
  • Must be able to work remotely from the USA

Education, Experience:

Bachelor's Degree or relevant work experience



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