In short, inbound marketing is a better way to connect with your audience and attract new prospects. It is designed to build two-way relationships with customers by creating quality content that will engage and educate readers as they learn about your products and services. So what exactly are the key themes and strategies that define inbound marketing?
Inbound marketing relies on permission-based strategies that stand opposite the interruptive style of traditional outbound tactics (the TV, radio, direct mail, and billboard ads that you undoubtedly tune out on a regular basis).
With inbound marketing, you won’t be forcing messages into the middle of a magazine article, radio broadcast, or favorite TV show. You’ll be attracting and earning attention with useful content in the formats your audience chooses to interact with you.
By giving your prospects relevant content that they’ll want to consume, you'll be able to build and nurture stronger relationships with your best customers.
When we develop content, our goal is to provide extra value for your audience while answering their questions and needs.
We then share this content through a number of diverse channels, such as your website, blog, social media profiles, emails, and other forums where your audience has given you permission to interact.
This approach ensures that your content will reach your best customers where they are most comfortable accessing and interacting with it.
Wouldn’t it be great if your website could drive five to seven times more visitor engagement? Well, it can.
By using our smart content solutions to display customized text, you can make your visitors’ experiences more relevant by delivering content that reflects their previous interactions with your brand. You can also create targeted calls-to-action that highlight the products or services users have shown prior interest in.
With smart content and other personalized inbound approaches, your tailored messages can better serve the wants and needs of the people viewing it.
And as you learn more about your leads over time, your content can be designed to more directly address the topics that interest visitors, while also taking into account demographics, actions, buyer’s process stage, or other identifying factors.
Lifecycle marketing begins with attracting new prospects, then develops into an ongoing process of finding valuable ways to engage customers as their needs evolve.
This approach leads to a better understanding of a prospect’s position in the buying process and lets you know when he or she is sales ready. Using customized messages that correlate with the buyer’s journey helps drive engagement and foster stronger relationships with your brand.
With enhanced content and effective website design, we’ll help connect you with new prospects, then leverage calls-to-actions, email marketing, and other strategies to build the meaningful interactions that turn leads into customers.
Inbound marketing meets people in the settings where they prefer to connect with you. That could be via email, your website, a mobile app, social media, or any combination of outlets.
Utilizing a multi-channel approach lets your audience choose where to interact with you and enables them to take an action – download an eBook, fill out a form, or buy your product – in response.
By taking the opportunity to reach out to your audience through various channels, you can strengthen interactions, broaden your range of potential customers, and gain a better understanding of what your customers expect from your brand.
Tell me more about the inbound method...