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How much your customers pay on average per month
This is your Customer Aquistion Cost (CAC)

Time to Pay Back Customer Acquisition Cost (CAC)

The Time to Pay Back Customer Acquisition Cost shows you the number of months it takes your company to earn back the money it spent acquiring new customers.

The Six Marketing Metrics Your Boss Actually Cares About


Why Time to Pay Back CAC Matters

In industries where your customers pay a monthly or annual fee, you normally want your Pay Back Time to be under 12 months. The less time it takes to pay back your CAC, the sooner you can start making money off of your new customers. Generally, most businesses aim to make each new customer profitable in less than a year.