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RATIO OF CUSTOMER LIFETIME VALUE TO CAC (LTV:CAC)

Estimate The Total Value Of Each Customer, Compared To What You Spend To Acquire That New Customer.

Start your calculations here

Customer Lifetime Value (CLV)

Revenue the customer pays in a period - gross margin + Estimated churn percentage for that customer

Customer Acquisition Cost (CAC)

Program and advertising spend + salaries + commissions and bonuses + overhead in a month, quarter or year

LTV:CAC to 1

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