We continually test and innovate to enhance campaign performance, focusing on lead acquisition costs and the metrics that matter most to you.
We put our customer’s needs first. We listen to what matters most to you and focus on getting you the greatest amount of leads at the most affordable cost.
We focus on improving your keyword relevancy, ad copy, and your landing pages to get you the highest quality rating possible and improve your conversion rates.
PPC ads are extremely effective for generating leads. Per-pay-click advertising is often the fastest method for generating the greatest impact. PPC can supplement SEO efforts and is ideal for responding to short-term initiatives or new directives.
Inbound 281 is a PPC company you can trust. We manage PPC campaigns across all major ad networks for clients large and small across different industries. Clients trust us with their advertising budgets because we maximize their exposure, increase their quantity of leads, and minimize their acquisition costs.
PPC advertising can ensure your business gets the visibility it deserves. The key is to put the right ads in the right places at the right times. At Inbound 281, we provide a robust portfolio of PPC ad management services, including:
PPC stands for pay-per-click. It is a method of internet marketing in which companies pay a fee each time one of their ads is clicked. PPC is a way of paying to get visits to your site, rather than attracting visits organically.
Google Ads (formerly known as Google AdWords) is the most popular PPC advertising system in the world. The Google Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties. Facebook and LinkedIn also operate PPC advertising platforms, as do most of the leading social media platforms. They all operate on the same general principles.
In the PPC model, companies bid for which search terms they would like their ad to appear. For example, an auto dealer might pay for an ad to appear when a consumer searches “new car dealership.” The auto dealer will have already created an ad that Google then displays in search results. Other dealer ads will likely appear, too. The dealer only pays when consumers click on the ad -- thus the term, “pay per click.” When and how often the dealer’s ad appears, as well as how much they pay per click, depends on a variety of factors. These factors are managed using Google’s (or LinkedIn’s or Facebook’s) advertising management platform.
The greatest advantage of PPC advertising is that it puts ads in front of consumers who have expressed interest in the advertiser’s product or service. The benefit of PPC advertising include: