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Past Events

Here are our past guest speakers — make sure not to miss future ones!

CONTENT PERSONALIZATION IS THE FUTURE OF MARKETING
A WEBINAR SHOWING HOW CONTENT PERSONALIZATION IMPROVES LEAD NURTURING
  • FEATURED PRESENTER: HUBSPOT’S CHRIS ALEXIS
  • DECEMBER 6, 2018 | 12:00 - 1:00 PM EST

You might already use content personalization. But are you using it fully? And effectively? Join us for this free webinar featuring HubSpot inbound marketing expert Chris Alexis. Chris will take a deep dive into content personalization and show why it is the future of marketing. He will demonstrate how content personalization can be maximized to engage visitors and move them more efficiently along the buyer's journey.

Chris Alexis
The Power of Corporate Storytelling
Learn techniques to influence others, inspire action and make better decisions
  • FEATURED SPEAKER: BRIAN O'KEEFE
  • NOVEMBER 29, 2018 | 9:30 AM - 11:30 AM

In today’s business world, leadership is no longer a one-way street. The most effective leaders are the ones who create consensus and get others on board with their ideas. They use storytelling to influence and inspire action. You can, too. Join Brian O’Keefe for this live event as he shares insights into the techniques of corporate storytelling that will help you create meaningful, audience-focused messaging that inspires allegiance, enables action, and leads to better decision-making. This event is part of our "Fuel Your Inbound Marketing" series of seminars.

"The presentation was very cohesive and engaging. I would love to attend more presentations."

– Karen Abbott, Rutherford Winans Elementary School

"Entertaining, energetic and convincing."

– Renee Ahee, Marygrove College

"Lots of great ideas. Inspirational. I wish a lot of my counterparts were here. I was left wanting to see more. I followed Brian on LinkedIn immediately."

– Eric McCahill, Atlas Copco

Brian O'Keefe
BOOST YOUR CONVERSION RATES
Learn the Proven Method for Turning Leads into Sales
  • FEATURED SPEAKER: MARK PARENT
  • OCTOBER 25, 2018 | 9:30 AM - 11:30 AM

You've done a good job attracting leads. Now, how do you convert and close them? Attend our FREE workshop Oct. 25 to learn HubSpot's proven strategies and techniques. In this informative workshop you will learn the power of the inbound marketing methodology and best practices to: attract the right qualified leads, nurture leads with the right content in the customer buyer's journey, convert those leads to customers, and generate a more predictable sales pipeline. Thousands of companies use inbound marketing to achieve results. You can, too. Register today!

MARK PARENT
AUTOMATION BEYOND MARKETING
JOIN HUBSPOT ACADEMY SENIOR PROFESSOR KEVIN DUNN FOR A LIVELY AND IMPACTFUL DISCUSSION THAT WILL TAKE YOUR INBOUND MARKETING EFFORTS TO THE NEXT LEVEL
  • FEATURED SPEAKER: KEVIN DUNN
  • SEPTEMBER 27, 2018 | 5:00 PM - 7:30 PM
  • INBOUND 281 | 281 ENTERPRISE CT, STE 100, BLOOMFIELD HILLS, MI 48302

Join Join Kevin Dunn, Senior Professor at HubSpot Corporate, for an automation domination session. We'll go beyond just marketing automation to develop a more robust automation strategy that incorporates sales, service, and more.

The session will provide tips, tricks, and best practices for building effective workflows and example workflows attendees could go build right away. We'll also carve time out to review INBOUND 2018 and the new products and features announced at the event.

As part of Hubspot’s agency partner program, Kevin has consulted more than 75 agencies around effective inbound marketing strategies. You won’t want to miss his presentation.

Kevin Dunn
HEALTHY & SMART THE POWER OF SCORECARDS
Focus on the KPIs that matter to your work
  • FEATURED SPEAKER: PRESTON TRUE
  • APRIL 26, 2018 | 9:30 AM - 11:30 AM
  • INBOUND 281 | 281 ENTERPRISE CT, STE 100, BLOOMFIELD HILLS, MI 48302

Guest speaker Preston True will show you how to eliminate marketing, sales, and operations blind spots in your business through the use of weekly scorecards. His quantitative system prompts you to make qualitative changes every seven days — empowering you to overcome your business blind spots and the hurdles that they create.

preston
THE PSYCHOLOGY BEHIND THE SALE: Learn How to Sell More
Sell more by not selling
  • FEATURED SPEAKER: ERIK MEIER
  • MAY 3, 2018 | 9:30 AM - 11:30 AM
  • INBOUND 281 | 281 ENTERPRISE CT, STE 100, BLOOMFIELD HILLS, MI 48302

You'll find this workshop helpful if you spend too much time chasing prospects who don't buy, create too many proposals and quotes that don't go anywhere or find yourself too often providing unpaid work. Erik has helped his clients solve all these problems and more. If you're ready to shift your sales perspective, sign up now!

erik
BETTER RESULTS WITH INBOUND MARKETING
Learn the best way to attract, convert, and close leads online
  • FEATURED SPEAKER: MARK PARENT
  • APRIL 26, 2018 | 9:30 AM - 11:30 AM
  • INBOUND 281 | 281 ENTERPRISE CT, STE 100, BLOOMFIELD HILLS, MI 48302

In this workshop, you will learn how to use the Inbound Methodology to properly attract traffic to your website, use a proven conversion process to convert leads from your website, and then nurture leads into customers.

Mark Parent
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