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The Inbound 281 Process

A road map from beginning to end

proven process
A Proven Process
With Measurable Results

At Inbound 281, our mission is guided by what we call the 2-8-1 Rule. It’s the foundation for our entire business. It helps us help you.

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assessment
Your Goals/Assessment

First we listen to understand what your goals and challenges are. Then we dig into what you are currently doing now, your competition, and we make recomendations along with options & budgets to help you get where you need to go.

assessment
Identify Customer success factors

It's important to identify your "Customer Success Factors" before doing anything else — by creating mutually agreed success factors or KPI's, you can easily check the “success” of you're marketing efforts at any time.

2 - THE PROCESS
We Don't Go In Blindly

After shaking hands with a new customer, we don’t go in blindly. We base our approach on real data discovered from a meticulous, in-depth investigation of the customer’s current situation and goals. This is broken into two parts.

1
PARTNER

We’re not just an agency. We’re your partner in every goal. Think of us as an awesome, off-site part of your team bringing proven strategy and expertise to your business.

promote
PROMOTE

We position and promote your brand in a way that gives it a unique voice in the marketplace — defining and differentiating it from your competitors.

proactive
PROACTIVE

We never wait. Our finger is always on the pulse of your industry, allowing us to capitalize on every new opportunity for you. And when we find one, we attack it with all the latest and most powerful marketing tactics.

proven
PROVEN

We know what actually works and what’s just noise. We’ll create a marketing plan for you based on real strategy — without any of the buzz or hype.

profitable
PROFITABLE

We always keep your profit as the target in order to ensure you get the best return for your marketing dollars spent. Marketing is nothing without ROI.

problem solve
PROBLEM-SOLVE

We make your needs, our needs. Only with that understanding do we approach any kind of budget.

produce
PRODUCE

We produce value. For you, your customers, and every part of your business that we interact with. And we always look for way to increase that value.

promise
PROMISE

We personally guarantee all that we do. Total customer satisfaction is our goal, so if you’re not completely satisfied in any way, we promise to do whatever it takes to make it right.

8 - THE PRINCIPLES
Our Compass Points North

Together, these eight principles serve as our compass. They keep us heading north in everything we do — and on our map, “north” is your goals.

1 - THE PLAN
A Plan from Point A to Point Z

With everything else in place, we develop a marketing roadmap to take your business not just from point A to point B, but all the way to point Z and beyond. Effective marketing is always evolving. That’s why we create what we call the Fluid Marketing Gameplan for your business.

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fluid marketing game plan
Fluid Marketing Game Plan

We never wait. Our finger is always on the pulse of your industry, allowing us to capitalize on every new opportunity for you. And when we find one, we attack it with all the latest and most powerful marketing tactics.

The Values Behind It All
Process doesn't happen by accident

Commitment

Your goals are our goals. We're totally committed to your success.

Communication

Call us, email us, text us. Whatever you need, we're here for you.

Kindness

It's not just business. You're part of the family with us.

Determination

Sometimes things don't go as planned. But we never give up.

the values behind our process
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