The information, tools, and templates you need to build successful sales and marketing campaigns.
Did you know that 95% of consumers use digital resources to research their vehicle purchase? And that their most popular source of information is the auto dealer's website?
Roughly 83% of potential buyers say they visit dealer websites during their decision process, which means your content and website functionality play a big role in supporting your sales.
This report details findings from our research that examined a wide variety of auto dealer websites. We identify key trends impacting the industry and also offer helpful tips and advice that can help turn your website into a sales and revenue driver.
Nearly 9 out of 10 B2B customers search the internet before making a purchase. That means your new clients are making their first point of contact with you via your website.
And if your website doesn’t load quickly enough, doesn’t look good on a smartphone, or doesn’t employ a user-friendly design, you may not see too many of your visitors become customers.
In compiling this report, we analyzed the websites of top information technology firms to understand and share the best web design practices being used by the most successful IT organizations.
Your website is probably the first point of contact for a potential donor or volunteer, therefore, a compelling design is vital to engage visitors early in the process and allow them to easily learn about your cause, make a donation, and become more involved.
We analyzed some of the Metro Detroit area's top nonprofits to give you an idea of the trends and best practices that NPOs are following with their web designs and marketing strategies.
This report also offers additional information on creating a fully-optimized website and covers valuable topics that can be used to guide future website improvements.
Before your potential clients reach out to you, they’ve likely researched via your website all the available information about your brand, your services, your portfolio, and anything else they can find.
This report analyzed web performance, design, security and marketing data from nearly 400 diverse business websites.
Get your free copy of the report to gain some insight into effective website design practices and upgrades you can employ to help you connect with your customers and reach your goals.
A content marketing plan is an integral component of a successful marketing plan. By creating compelling content, you are able to engage with your audience, position your brand as a thought leader, and deliver useful information to customers at each stage of the buyer’s process.
If you have yet to develop the riveting content that will captivate new customers and foster loyalty among existing customers, don’t worry. This content marketing guide will help you understand the core principles of content marketing, as well as its role in customer engagement.
Why is that?
For starters, inbound strategies focus on building captivating content that gives consumers access to useful information in their industry.
This content is then shared with consumers in the formats that they prefer to access, whether that’s through blog articles, social media, videos, or other media.
Inbound marketing provides businesses and consumers with more opportunities to interact and engage with each other, allowing B2B organizations to attract more leads and build stronger two-way relationships with their audience.
As marketers, we work tirelessly to gain traction on an unending list of metrics: Website visits, conversion rates, leads generated by channel, blog post shares, email click-through rates, and social media engagement.
In spite of our efforts, 73% of bosses still don’t believe we’re driving enough demand.
As it turns out, there are six critical marketing metrics your boss actually wants to know – and that he or she thinks are credible indicators of bottom-line impact.
How effectively does your website attract new visitors? Or keep them on your page once they arrive? Or engage them in order to drive conversions?
Growth-driven design (GDD), our unique web design process, analyzes data from user behavior so you can make consistent improvements to your website based on what your visitors are looking for. GDD will also tell you which methods are working best to drive traffic and conversions.
Visitor interaction and engagement depends greatly on how user-friendly your website is and how compelling your content is.
With an inbound marketing website, you’ll be able to track data and understand how visitors navigate your site, which content and links are most popular, and which layouts are best at directing users where they need to go.
This free guide covers some of the key themes involved in building an inbound website:
Goal-setting is an essential part of marketing and sales. It helps you measure the effectiveness of each tactic while keeping your messages and campaigns focused on a central theme.
In order for your goals to be most effective, they should seek to raise the bar, but also be realistic and measurable.
The SMART goal method helps you to define goals that are actionable, practical, and indeed, very smart. What makes a goal a SMART goal? It must be:
Use this free template to start setting the focused goals that will help you improve your business plan.
Who is your ideal customer? Is it Small Business Brain? Finance Manager Mary? Programmer Polly?
Buyer personas are fictional, generalized representations of your ideal customers that are developed based on demographics, surveys, data, and other pertinent information.
With the help of personas, you’ll be able to tailor personalized marketing campaigns that really connect with your audience.
Get your template is designed to help you gather specifics and walk you through the process of creating detailed buyer personas.
Your marketing team is likely made up of very talented professionals who have helped your organization to reach its goals and grow its stature.
However, depending on the size of your company, you may not have someone to fill every role (graphic designer, web programmer, copywriter, social media manager, data analyst, account manager, etc.) needed to run a full-fledged inbound marketing campaign.
Fortunately, inbound marketing firms have experienced staff and long track records of managing successful campaigns. By partnering with one, your team will have access to all the tools, technology and knowledge that these agencies possess.
This eGuide weighs the benefits of hiring an outside agency against the benefits of keeping your marketing in-house.
And how many leads do you need to generate?
Setting goals and analyzing what it will take to reach them is an important first step in planning the strategies that will help you reach your audience.
This calculator is designed help users determine the number of leads they’ll need to generate from their traffic levels, as well as the number of leads it will take to reach their customer acquisition goals.
By aligning these benchmarks with the revenue needed to achieve these goals, this calculator can help marketers choose the strategies and tactics that will best serve their brand.
For organizations that want to improve their blogging, social media marketing, search engine optimization, website performance, and other customer-centric approaches, hiring an outside agency is sometimes the best option.
Many businesses and organizations do not have the time and resources needed to master inbound marketing. This eGuide details what you need to know and look for before you hire a marketing agency:
There is a long history of misalignment between marketing and sales teams.
Many an organization has struggled to set up streamlined processes to deliver qualified leads to its sales representatives and establish the necessary reporting and metrics to return useful feedback to the marketing department.
Setting measurable goals can help define expectations for team members from each department and ensures that the proper data and communications flow smoothly between marketing and sales.
Website redesign projects require careful planning, strategizing, and brainstorming—and that’s before you even get started building wireframes or sitemaps.
This workbook will help you take inventory of your project before you begin and allow you track its progress as it moves along. The workbook divides the website design process into seven stages:
Creating content that is compelling and engaging is certainly important. But even the best content is only as good as the methods used to deliver it to its target audience.
Getting the right content to the right person at the right time is the key to finding success in any marketing plan.
What separates moderately successful campaigns from the most successful ones is not always how good a campaign is when it is rolled out.
Often, the marketer’s ability to measure, analyze, refine, and improve strategies is what will determine the positive outcomes of a given campaign.
This eGuide is designed to outline the tools and techniques needed to plan, launch, track, tweak, and generate profits from an inbound marketing campaign.