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Input Your Numbers Below to Start

Enter the total new customers from a time period month, quarter, year
Enter all of the new customers that interacted with marketing

Marketing-Influenced Customer Percentage

The Marketing Influenced Customer Percentage takes into account all of the new customers that marketing interacted with while they were leads, anytime during the sales process.

The Six Marketing Metrics Your Boss Actually Cares About


Why Marketing-Influenced Customer Percentage Matters

This metric takes into account the impact marketing has on a lead during their entire buying lifecycle. It can indicate how effective marketing is at generating new leads, nurturing existing ones, and helping sales close the deal. It gives your CEO or CFO a big-picture look into the overall impact that marketing has on the entire sales process.