Support your marketing efforts with proven inbound methods that educate and nurture potential customers.
The top priority for many enterprise marketers is being able to analyze their strategies, measure results, and then prove the return on investment (ROI) from their marketing efforts.
This HubSpot report polled nearly 4,000 inbound marketing professionals from around the globe in order to deliver industry best practices and valuable insight for marketers everywhere.
Download to learn more:
The State of Inbound 2015
We think that’s pretty good advice for marketers at enterprise-level businesses who are looking to cut through the noise and consumer indifference in traditional marketing and advertising.
Think about it for a second: A fox doesn’t rely on brute force and intimidation to get his way, but must display quick thinking and unique skills. The same can be said for the enterprise marketer who follows an inbound marketing approach.
Professionals in these roles must be sharp, creative, and ready to adapt in order to differentiate their brand and stand out above all the other messages from companies of similar size.
Rather than following traditional marketing methods that shout one-way messages at consumers – and are often drowned out by thousands of similar messages every day – inbound marketing takes a more cunning approach, crafting tailored messages that consumers will be interested in reading, and allowing them to do so in the formats that they prefer.
Your customers have unlimited access to information about your company, your products and your competitors, which means they are savvier than ever. You may have noticed your traditional marketing efforts aren’t as effective as a result. Potential leads can bypass your messages in commercials, print advertising, or at trade shows in favor of reviews and research they can find on their own.
With inbound marketing, however, you can align your campaigns perfectly with your customers’ decision-making process and deliver messages that will resonate.
Enterprise companies used to be able to buy customer attention with traditional marketing tactics, but these impersonal approaches don’t engage audiences like they used to. Inbound marketing earns your audience’s attention by adding value to your communication efforts and giving readers a reason to continue to connect with your brand.
Inbound is built around the goal of providing your potential customers with a remarkable experience—one that educates, engages, and connects with them. This more customer-centric approach will position your brand as one that focuses on helping customers, operates as an industry leader, and strives to be a leader in providing education.
From there, you will be able to leverage inbound strategies to nurture leads and grow a loyal customer base.
It can take years to truly excel in inbound marketing and master tactics like automation and conversion optimization in order to effectively execute successful campaigns.
Our experienced inbound marketing team can support the goals and efforts of your marketing department with strategy, creative, design, programming, and technical inbound tactics:
• Inbound marketing
• Website (growth-driven) design
• Search engine optimization (SEO)
• Pay-per click campaigns
• Social media marketing
• Marketing automation
• Email marketing
• Integration with all sales and CRM systems
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