SALES -FOCUSED INBOUND MARKETING

If you are building a house you need a good foundation. The same is true for marketing. You wouldn't want to send a prospect to and poorly designed or non engaging website.  

There are a number of foundation items listed on the right that will support your marketing campaigns. These items should be considered before you invest your valuable resources to maximize your efforts. 

• Marketing ASSESSMENT

  We start with an evaluation of your current website and marketing efforts to pinpoint areas of improvement. We analyze how you compare to the competition and where opportunities exist.

• Proven Game Plans

  Our Game Plans feature the specific deliverables, usually over a 12-month period of time that we recommended to reach your goals. You'll have a step plan with month-by-month tactics.

• Customer Score Card

  The Marketing Scorecard is the monthly report we provide you that has all the key marketing performance metrics (KPIs) that support your organization's strategic objectives & goals.

• Customer Buyers Process

  Oftentimes called the Customer Buyers Journey. Understanding and defining this process is key to engaging prospective customers with relevant content in the Awareness, Consideration and Decision phases.   

• Keyword Research

  Being found on Google and other search engines is paramount to attracting fresh visitors to your website. To build a laser focused we'll help you by analyzing your competitors, current rankings and potential keywords is necessary to be found on SERPs (Search Engine Results Pages).

• Persona Development

  Persona's are semi-fictional representatives of your ideal or best customer. A detailed buyer persona will help you engage your most valuable prospects with the right relevant content in all of your marketing campaigns and SEO efforts.

Your company's needs and goals are unique. How you strategically design your inbound marketing campaigns is very important to achieving your marketing goals and business results. Not all companies start in the same place. A proper marketing assessment can help you decide the best place to start.

• WEBSITE DESIGN

  Before you hire out your next website redesign consider the fact that not all websites are created equal. Almost anyone can create a pretty website with low cost templates. 

  Todays most advanced websites are built on modules and a framework that allow almost everyone to be the designer and programmer. Drag and drop tools and per-styled pages make editing and maintaining a website easy. 

• SOCIAL MEDIA

  Social media is one of the tactics you should consider to increase traffic to your website. SM strategies give you the opportunity to show your thought leadership in your industry. As visitors engage with your content sales teams will have the opportunity to reach out to qualified prospects.  

   

• GET FOUND ON GOOGLE - SEO

  You can be found and rank on Google. SEO is the long game and should be deployed to attract more traffic to your website. It takes 3-9 months to start seeing the benefits of SEO work.

  In the meantime you should consider other tactical efforts to drive traffic now to your website like Paid media and sponsorship ads for an example. Typically the best mix of traffic is 80% organic and 20% paid.

• PAID MEDIA

  Paid media and sponsorship ads come in many flavors. Many ad types and options are available that work for specific products and services.

  Most ad campaigns require rigorous testing and monitoring of ads before you reach your optimum results and budget. While you may get results at the start, expect a ramp up period 3-6 months to fine tune and optimize your ad campaigns.

• LEAD GENERATION

  Having a great Marketing Automation platfrom is very important these days to maximize your lead generation efforts. 

  Expect to also leverage some great content to attract your ideal customers and amplify that content with various proven tactics like paid media, blogs, social media and other tactics.

• EMAIL MARKETING

  Email is not dead. You need an email to access just about everything these days. You do need relevant content to properly engage your prospects and customers.

  Email is a very powerful nurturing tool. Used with automation they can support new customer generation by automatically sending out relevant information over time that notify sales when users are engaging with your content and website.