<img alt="" src="https://secure.silk0palm.com/212451.png" style="display:none;">
 

3 Steps to Growth

Buyer Personas help ensure that all activities related to acquiring and serving customers are tailored to your buyer’s needs. Personas result in better marketing content, higher-quality sales leads, and more responsive service and support. Companies who use buyer personas see increases in performance, profits and efficiency across the board. By following these three simple steps, you will be on the road to success, even during crises like we are currently experiencing.

Download the Kit

Our kit includes everything you need for fast implementation. You get an informative eGuide, a interactive workbook, and easy-to-use templates.

Implement the Process

Our 7-step process is straightforward and easy to implement. Our interactive workbook guides you every step of the way and enables you to create DIY personas.

Grow Sales & Revenue

Buyer Personas enable you to attract high-quality leads, the kind that generates the most revenue with the least amount of opposition.

 

WHY PERSONAS ARE ESSENTIAL TO GROWTH

Buyer personas are semi-fictional representations of ideal customers. Buyer personas embody the customers who give you the most revenue with the least opposition. Personas represent the types of prospects you should focus your time, effort and resources on. Personas capture the actionable insights about your customers’ decision-making process, including the attitudes, concerns, motivations and criteria they use to choose you versus the competition.

manufacturing_executive
IT_female_technician
manufacturing_manager
 

HOW PERSONAS HELP YOU GROW

Personas improve all aspects of your business. Personas help refine your marketing, streamline your sales, and improve customer support. Personas can even help improve your products and services. Using buyer personas ensures strategic alignment and helps everyone in your company focus on your ideal customers.

persona_help_sales_icon

Personas help Sales Teams succeed by —

  • Anticipating needs
  • Overcoming objections
  • Providing better solutions
persona_help_marketing_icon

Personas help Marketing Teams succeed by —

  • Creating better content
  • Attracting better prospects
  • Converting more leads
persona_help_service_icon

Personas help Service & Support Teams succeed by —

  • Responding faster
  • Being smarter
  • Improving NPS
 

WE MAKE IT EASY. OUR KIT HAS ALL YOU NEED

Our Proven 7-Step Process makes creating personas easy. We guide you every step of the way, from assembling your team to writing the final persona profile. We show you how to:

 

Get The Kit
  • Identify your ideal customers
  • Conduct interviews and gather data
  • Enlist the input of others in your company
  • Capture the demographics of your best customers
  • Capture personal and professional traits
  • Create messaging that builds on these discoveries
  • Pull everything together in a comprehensive and actionable buyer persona profile
 

HERE'S HOW TO GET STARTED

Get the Definitive Buyer Persona Kit

The Inbound 281 Buyer Persona Kit has everything you need. All you need to do is:

  • Download the kit
  • Implement the process
  • Generate more leads and sales
buyer_personas_kit_composite
 

WANT MORE HELP PERSONAS?

Schedule a HubSpot-Certified Persona Workshop

As a HubSpot certified training agency, we provide a day-long Persona Building Workshop, during which we lead your team through the persona building process. The workshop is hands-on and interactive. You and your team will leave the workshop with everything needed to build detailed, accurate, and actionable personas.

Learn More About Our Training

persona_training_bg