Improve your marketing content to attract your best customer with personas

Our 7- step process will help you define your Personas and improve your marketing results

Amplify your content with personas to improve your paid advertising, email marketing, direct marketing and website content. Our Buyer Persona Kit includes everything you need to engage your team and make your content plan more effective.

Download the persona kit
Implement the proven process
Keep your pipeline filled, grow sales, and increase revenue

Download our persona kit and keep your company viable and growing.

Grow with Personas

3 Steps to Growth

Buyer Personas help ensure that all activities related to acquiring and serving customers are tailored to your buyer’s needs. Personas result in better marketing content, higher-quality sales leads, and more responsive service and support. Companies who use buyer personas see increases in performance, profits and efficiency across the board. By following these three simple steps, you will be on the road to success, even during crises like we are currently experiencing.

Download the Kit

Our kit includes everything you need for fast implementation. You get an informative eGuide, a interactive workbook, and easy-to-use templates.

Implement the Process

Our 7-step process is straightforward and easy to implement. Our interactive workbook guides you every step of the way and enables you to create DIY personas.

Grow Sales & Revenue

Buyer Personas enable you to attract high-quality leads, the kind that generates the most revenue with the least amount of opposition.

WHY PERSONAS ARE ESSENTIAL TO GROWTH

Buyer personas are semi-fictional representations of ideal customers. Buyer personas embody the customers who give you the most revenue with the least opposition. Personas represent the types of prospects you should focus your time, effort and resources on. Personas capture the actionable insights about your customers’ decision-making process, including the attitudes, concerns, motivations and criteria they use to choose you versus the competition.

HOW PERSONAS HELP YOU GROW

Personas improve all aspects of your business. Personas help refine your marketing, streamline your sales, and improve customer support. Personas can even help improve your products and services. Using buyer personas ensures strategic alignment and helps everyone in your company focus on your ideal customers.

Personas help Sales Teams succeed by —

Anticipating needs
Overcoming objections
Providing better solutions

Personas help Marketing Teams succeed by —

Creating better content
Attracting better prospects
Converting more leads

Personas help Service & Support Teams succeed by —

Responding faster
Being smarter
Improving NPS

Identify your ideal customers
Conduct interviews and gather data
Enlist the input of others in your company
Capture the demographics of your best customers

Capture personal and professional traits
Create messaging that builds on these discoveries
Pull everything together in a comprehensive and actionable buyer persona profile

HERE'S HOW TO GET STARTED

Get the Definitive Buyer Persona Kit

The Inbound 281 Buyer Persona Kit has everything you need. All you need to do is:

Download the kit
Implement the process
Generate more leads and sales

WANT MORE HELP PERSONAS?

Schedule a HubSpot-Certified Persona Workshop

As a HubSpot certified training agency, we provide a day-long Persona Building Workshop, during which we lead your team through the persona building process. The workshop is hands-on and interactive. You and your team will leave the workshop with everything needed to build detailed, accurate, and actionable personas.

HubSpot

Inbound

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