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IMPROVE YOUR MARKETING CONTENT

ATTRACT YOUR BEST CUSTOMERS WITH PERSONAS

OUR 7-STEP DIY PROCESS HELPS YOU DEFINE YOUR PERSONAS

Personalize your content with personas to improve all of your campaigns for paid media, email marketing, direct marketing, website content, and more. Our Buyer Persona Kit includes everything you need to engage your team to make your content more effective.

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ATTRACTING THE RIGHT CUSTOMERS SHOULDN’T BE HARD

Buyer Personas help ensure that all activities related to acquiring and serving customers are tailored to your buyer’s needs. Personas result in better marketing content, higher-quality sales leads, and more responsive service and support.

  • Download the persona kit
  • Implement the proven process
  • Keep your pipeline filled with qualified leads, grow sales, and increase revenue

Get your reports and learn how companies who use buyer personas see increases in performance, profits, and efficiency across the board. 

Download the Buyer Persona Kit

 

FRUSTRATED WITH ENGAGING VISITORS WITH YOUR CONTENT MARKETING

ANY OF THIS SOUND FAMILIAR?
  • You've invested a lot of time and resources in your marketing but are disappointed with the results.  
  • You’re not attracting the right visitors to your website?
  • You’re getting leads from your website but you struggle to capture sales-qualified leads.
  • You're not getting qualified leads from your website?
  • Your website is not generating enough traffic to support your goals.  
  • Your sales team is struggling to get qualified prospects to talk to.
  • It’s difficult to engage visitors with your current marketing campaigns
  • You suffer from high bounce rates on your website?

Buyer personas are semi-fictional representations of ideal customers. Buyer personas embody the customers who give you the most revenue with the least opposition. Personas represent the types of prospects you should focus your time, effort, and resources on.

 

HOW PERSONAS HELP YOU GROW

Personas capture actionable insights about your customer's decision-making process, including the attitudes, concerns, motivations, and criteria they use to choose you versus the competition.

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Personas help Sales Teams succeed by —

  • Anticipating needs
  • Overcoming objections
  • Providing better solutions
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Personas help Marketing Teams succeed by —

  • Creating better content
  • Attracting better prospects
  • Converting more leads
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Personas help Service & Support Teams succeed by —

  • Responding faster
  • Being smarter
  • Improving NPS
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